The convergence of editorial storytelling and retail ecommerce [This Week Today]

By Marc Hummel

October 28, 2016

Welcome to This Week Today, your dose of the five must-read marketing and tech stories from the past seven days. Here’s vol. #sixty-five for Friday 10.28.2016.

1. Consumers love convenience. The travel industry should take note[MediaPost]

“The desire for convenience is becoming a battleground for attracting the next generation of hi-tech traveler. A recent survey said millennial flyers would be prepared to pay for such basic features as in-seat power and curbside rental pick-up.”

2. Is Style.com’s new content + commerce approach working?[Business of Fashion]

“Condé Nast sees its advantage in its ability to integrate content and commerce, harvesting the purchase intent generated by its hundreds of style-focused media titles with a seamless path between inspiration and transaction.”

3. WTF is machine learning? [TechCrunch]

“The beauty of machine learning is that instead of pretending computers are human and simply feeding them with knowledge, we help computers to reason and then let them generalize what they’ve learned to new information.”

4.The marketers’ guide to Google Penguin 4.0 [The Drum]

“Google wants sites to focus on user experience and is offering faster recovery as a carrot as businesses who legitimately try to address their penalties can actually reap the rewards.”

5. Merged Yoox Net-A-Porter aims to be as mobile as shoppers [AP]

“Now the world’s largest online luxury retailer, the company has launched a television shopping app with Apple TV and is making a big push into the Middle East and China.”

Marc Hummel is a former Content Marketing Associate for Monetate. He's also a part-time grad student at the University of Pennsylvania. He enjoys biking to work, reading, listening to podcasts/music, and eating ice cream. Usually not all at once. For more about Marc, go here.

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