Here’s how brands are cashing in on Snapchat’s long-awaited API & more [This Week Today]

By Marc Hummel

October 21, 2016

Welcome to This Week Today, your dose of the five must-read marketing and tech stories from the past seven days. Here’s vol. #sixty-four for Friday 10.21.2016.

1. The future of retail [QuantumRun]

“You have always-on shopper rewards apps on your smart phone, which communicate with store sensors when you step through their doors. The store’s central computer receives the signal and connect to the company database, sourcing your in-store and online buying history.”

2. Here’s how brands are cashing in on Snapchat’s long-awaited API[Adweek]

“In terms of targeting, brands can use Snapchat’s software to home in on look-alike audiences and use a product called Snap Audience Match to anonymously pair up first-party data like email addresses and mobile device IDs with Snapchat’s data on its users.”

3. Cross-border ecommerce is big business [Apparel]

“Today’s consumers have the power of choice, whether choosing to shop online direct to a retailer website or an online marketplace, and the study shows that consumers like it that way. In fact, while consumers may have a preference for one channel over the other, very few shop exclusively through one online channel.”

4. The scientists who make apps addictive [The Economist]

“Tech companies use the insights of behaviour design to keep us returning to their products. But some of the psychologists who developed the science of persuasion are worried about how it is being used.”

5. Cathay Pacific teams up with Net-A-Porter and Mr Porter for inflight Wi-Fi ecommerce debut [Style]

“Passengers who shop inflight can have their purchases delivered directly to their preferred addresses at their arrival destination. Both ecommerce sites offer same-day delivery in London and Manhattan while Net-A-Porter also offers the service in Hong Kong.”

Marc Hummel is a former Content Marketing Associate for Monetate. He's also a part-time grad student at the University of Pennsylvania. He enjoys biking to work, reading, listening to podcasts/music, and eating ice cream. Usually not all at once. For more about Marc, go here.

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