Mobile marketing’s potential has barely been tapped & more [This Week Today]

By Marc Hummel

October 14, 2016

Welcome to This Week Today, your dose of the five must-read marketing and tech stories from the past seven days. Here’s vol. #sixty-three for Friday 10.14.2016.

1. Analysis of 671M push notifications shows mobile marketing’s potential has barely been tapped [VentureBeat]

“Mobile needs to be personal. When marketers don’t use personalization solutions that take into account location, timing, and behavior-based triggers, they’re missing out on mobile’s relevancy opportunity.”

2. Wal-Mart’s next move against Amazon: More warehouses, faster shipping [Reuters]

“The new warehouses allow Wal-Mart to now ship orders to 70% of Americans in a day, but it cannot yet do so profitably. That’s why it has not yet begun to promise one-day delivery to customers.”

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3. eBay’s latest A.I. acquisition highlights growing investment in computer vision [VentureBeat]

“Integrating Corrigon’s smarts into its platform should help it better classify and organize product photos through automation, rather than relying on the accuracy of human input.”

4. How Facebook’s virtual reality shakedown could bring a new dimension to marketing [The Drum]

“In terms of retail, ecommerce and live experiences […] imagine shopping for a new sofa and getting the chance to see what it would look like in your lounge, or ‘visiting’ a selection of potential wedding venues without having to travel.”

5. Data analytics is on trend with fashion houses [Financial Times]

“Cognitive computing relies on techniques such as data mining (the analysis of data from different sources), pattern recognition, and natural language processing. Vast new data sets can now be analysed, producing faster insights into fashion trends.”

Marc Hummel is a former Content Marketing Associate for Monetate. He's also a part-time grad student at the University of Pennsylvania. He enjoys biking to work, reading, listening to podcasts/music, and eating ice cream. Usually not all at once. For more about Marc, go here.

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