Why Facebook’s ecommerce dream failed to take flight & more [This Week Today]

By Marc Hummel

October 7, 2016

Welcome to This Week Today, your dose of the five must-read marketing and tech stories from the past seven days. Here’s vol. #sixty-two for Friday 10.7.2016.

1. Lumi brings the equivalent of eye-catching storefronts to ecommerce  [Fast Company]

“As we purchase more products online than we do in brick-and-mortar stores, brands are using attractive packaging to create a delightful unwrapping experience that allows them to stand out from the crowd.”

2. Why Facebook’s ecommerce dream failed to take flight [The Guardian]

“For all its success building an ad juggernaut, the social network has never become the online shopping emporium once predicted. Instead, its retailing initiatives have been marked by a string of stumbles. Now it’s back with another attempt, perhaps its most ambitious of all.”

3. 10 things we learned about Monetate CEO Lucinda Duncalfe during her commute to work [Philly Mag]

“In the spare time she does have, she’s kind of a book nerd. She specifically has a penchant for mystery novels. ‘I literally have a pile of books on my bedside table because I read half [of the book] and then I move to the next thing.'”

4. More than 50% of online shoppers start their search for products with Amazon [Bloomberg]

“That means that heading into the busy holiday season, the company is advancing its lead over major retailers like Wal-Mart Stores Inc. and search engines as the starting point for online shopping.”

5. The startup doing the splits on online and hyperlocal commerce in India  [Tech in Asia]

“In the midst of your fatigue, you feel a zap of excitement. That’s the perfect shirt. You prepare to cross the street and find your phone has another message for you—because you’re in the vicinity, you get 5% off if you buy it today.”

Marc Hummel is a former Content Marketing Associate for Monetate. He's also a part-time grad student at the University of Pennsylvania. He enjoys biking to work, reading, listening to podcasts/music, and eating ice cream. Usually not all at once. For more about Marc, go here.

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