Holiday customers don’t have long-term value… or do they? [This Week Today]

By Marc Hummel

September 23, 2016

Welcome to This Week Today, your dose of the five must-read marketing and tech stories from the past seven days. Here’s vol. #sixty for Friday 9.23.2016.

1. Walmart, Lowe’s, and Whole Foods are banking on this to compete with Amazon [Business Insider]

“These motorized units can potentially move containers; scan, retrieve, and deliver products; check inventory; retrieve trash; and even connect with customers. All this may sound like science fiction, but the automation of retail jobs isn’t so far off.”

2. Amazon eats the department store [Bloomberg]

“For the past decade, fashion brands had viewed Amazon as the enemy. Many reluctantly started their own websites, but continued to rely on department stores for the bulk of their sales. So Amazon started making its own private-label clothes.”


3. 21st-century sports: how digital tech is changing the sporting industry 
[Huffpo]

“While fan passion alone could almost certainly keep the industry going, leagues and sporting franchises have decided not to rest on their laurels. The last few years have seen the steady introduction of technology into the world of sports.”


4. Meet Carmen Busquets, fashion ecommerce’s fairy godmother 
[NYT]

“In 2006, she introduced CoutureLab, an ecommerce site that she called ‘a laboratory of ideas’ for young entrepreneurs and craftspeople but that evolved into a vehicle for her to invest in emerging luxury ventures.”

5. Holiday customers don’t have long-term value. Or do they? [Blue Acorn]

“We’re big fans of using data as a means to improve online shopping, so we devoured The Ecommerce Holiday Customer Benchmark Report from Magento Analytics. The analysis compared the value of shoppers acquired over the holidays to shoppers acquired during non-holiday periods.”

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Marc Hummel is a former Content Marketing Associate for Monetate. He's also a part-time grad student at the University of Pennsylvania. He enjoys biking to work, reading, listening to podcasts/music, and eating ice cream. Usually not all at once. For more about Marc, go here.

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