How personalized emails can increase engagement & more [This Week Today]

By Marc Hummel

August 19, 2016

Welcome to This Week Today, your dose of the five must-read marketing and tech stories from the past seven days. Here’s vol. #fifty-five for Friday 8.19.2016.

1. Is brick & mortar ready to leverage in-store shopper data? [RetailWire]

“Coupled with compatible transaction logs from the retailer’s POS system, this information can yield important diagnostics as to the efficacy of the store layout and design and the critical merchandising plan within the physical store."

2. Meet the robot who will give you a glimpse of the future of retail [Mercury News]

“At B8ta’s downtown shop, you’ll find Pepper, a robot that looks and kind of acts like a young child—if that kid were made of shiny, white plastic.”

3. How personalized email newsletters can increase engagement [MediaShift]

“Tracy Clark […] is in the midst of a pilot study with a large U.S. newspaper, which is simultaneously publishing two email newsletters: one includes editor-selected news content, the other features reader-selected stories.”

4. Rent the Runway uses employees and Snapchat to find customers the right fit [Glossy]

“[Rent the Runway] rents out brand-name special occasion dresses and outfits to customers at a portion of their retail price, is prompting its followers on Snapchat to come to them with concerns around how a dress might fit on their body type.”

5. Grover is like Rent the Runway, but for gadget lovers [Engadget]

“The company lets you rent consumer electronics at an affordable monthly fee (compared to full retail prices, at least) 30 percent of what you pay going toward your purchase of the device, should you eventually choose to buy it.”

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Marc Hummel is a former Content Marketing Associate for Monetate. He's also a part-time grad student at the University of Pennsylvania. He enjoys biking to work, reading, listening to podcasts/music, and eating ice cream. Usually not all at once. For more about Marc, go here.

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