Technology may be retail’s only savior… and more [This Week Today]

By Marc Hummel

July 8, 2016

Welcome to This Week Today, your dose of the five must-read marketing and tech stories from the past seven days. Here’s vol. #forty-nine for Friday 7.8.2016.

1. Technology may be retail’s only savior [WWD]

“To start, I don’t think anyone is lamenting the loss of the modern American in-store experience to technology. Have you been to a mall lately? If this is the experience we’re trying to preserve, we have worse problems than the proliferation of screens.”

2. How hotels are luring millennials in the era of Airbnb [Adweek]

“Radisson Red, Radisson’s millennial-focused hotel brand, has an app that allows you to check in online and order drinks from the bar. The millennial generation has grown up with their entire lives online, so we’re infusing the hotel brand with more social connectivity.”

3. The secret power of Amazon’s Dash buttons: not sales, but data [Fast Company]

“By understanding the shopping habits of brands’ most loyal customers, Amazon has a better chance to create the shopping business of the future. We can only speculate on what Amazon could do in the future with Dash Button data, but here are a handful of possibilities…”

4. Rimmel release a makeup try-on app that’s not a total gimmick [Fashionista]

“And while I’m not totally convinced the ecommerce tie-in will prove successful, the simulation is impressive. [Rimmel’s VP of global marketing] said the release isn’t a one-off; rather, she and her team are committed to developing the app over time.”

5. Why ecommerce SEO matters in strategic redesign of web shops [Search Engine Land]

“But isn’t SEO included in the platform? A common misunderstanding arises due to self-styled ‘SEO-friendly’ platforms and content management systems. You should be aware that SEO is not included in any ecommerce platform when it ships.”

We find a lot of our links via TechREDEFImages from Shutterstock.

Marc Hummel is a former Content Marketing Associate for Monetate. He's also a part-time grad student at the University of Pennsylvania. He enjoys biking to work, reading, listening to podcasts/music, and eating ice cream. Usually not all at once. For more about Marc, go here.

Experience the future of ecommerce personalization

Book your personalized demo today.