How brands are using artificial intelligence to enhance customer experience & more [This Week Today]

By Marc Hummel

July 1, 2016

Welcome to This Week Today, your dose of must-read marketing and tech stories from the past seven days. Here’s vol. #forty-eight for Friday 7.1.2016.

1. What a world-famous chef taught me about customer experience [LinkedIn]

“When you dine at the French Laundry, you are immediately struck by the atmosphere—the dimly lit ambiance, the perfectly placed handkerchiefs and flowers—and you begin to imagine the experience you’re going to have.”

2. How brands are using artificial intelligence to enhance customer experience [Marketing Week]

“In the future, Swedbank plans to personalise every interaction and make them, arguably, more rewarding for customers by integrating Nina into the customer database. When a brand integrates AI into the fabric of its core data the information it is able to access will be much richer.”

3. Why retailers shouldn’t overreact to the voice search revolution [Search Engine Land]

“However, the query topics for both age groups have very little connection to searches retailers would care about, except perhaps direction queries when it comes to brands with brick-and-mortar stores.”

4. How Amazon triggered a robot arms race [Bloomberg]

“Those are Kiva robots, once the marvel of warehouses everywhere. Amazon whipped out its wallet and threw down $775 million to purchase these robot legions in 2012. The acquisition effectively gave Jeff Bezos, its 52-year-old chief executive, command of an entire industry.”

5. Six companies changing the way we travel [Fast Company]

“JetSmarter’s tactics are reminiscent of those disrupting other industries. Rather than owning and managing a fleet of planes itself, the company created a sophisticated system for accessing private-jet operators’ schedules and uses GPS to track the available supply of planes.”

Marc Hummel is a former Content Marketing Associate for Monetate. He's also a part-time grad student at the University of Pennsylvania. He enjoys biking to work, reading, listening to podcasts/music, and eating ice cream. Usually not all at once. For more about Marc, go here.

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