This Week Today: Chartreuse (the color of disruption) & more

By Marc Hummel

August 21, 2015

It's Friday, time for another edition of This Week Today, our roundup of the best retail + tech links from the last seven days.

Here's This Week Today vol. #seven for Friday 8.21.2015.

1. The color of disruption [The Awl]Startup offices tend to look the same; they save the “innovation” for the apps. Exposed pipes or concrete pillars provide an industrial flourish, so web developers can romanticize their work as hard labor. [...] Invariably, an accent color disrupts the dull, neutral canvas in the form of a bright couch, a stiff designer chair, a throw pillow or two, or a jarring rug. Often, that color is chartreuse.
Target is betting on in-store beacon technology2. Why Target is betting on in-store beacon technology [Digiday]“'The way we want to leverage this technology in physical stores is by adding the elements that you typically find while online shopping—personal recommendations, for instance—to an in-store experience,' Target rep Eddie Baeb said. 'We really want to make sure that the content will add value, and we’ll find out in this early testing phase what guests are responding to.'”
New York Times

3. Building the next New York Times recommendation engine [New York Times]"[NYT] publishes over 300 articles, blog posts, and interactive stories a day. Refining the path our readers take through this content—personalizing the placement of articles on our apps and website—can help readers find information relevant to them, such as the right news at the right times, personalized supplements to major events and stories in their preferred multimedia format."
QVC mobile apps4. Mobile accounts for almost half of QVC.com's orders [Mobile Strategies 360]"Of those web sales, 47.6% of orders were placed from mobile devices, up from 37.48% a year earlier. Measured globally, mobile accounted for 49.37% of QVC web orders during the quarter, up from 39.86% a year earlier."
5. People read more on sites with modern designs. They also remember more. [Poynter]"A new study from Engaging News Project found sites with contemporary design have a significant increase in pageviews over sites with a more traditional newspaper layout. That part of the study, released on Tuesday, isn’t too surprising. But the study also found that people remembered more (50 percent) from the contemporary sites than they did from the traditional ones."

[Tweet "Chartreuse: the color of disruption; building the next-gen @nytimes recommendation engine; more #thisweektoday"]

Marc Hummel is a former Content Marketing Associate for Monetate. He's also a part-time grad student at the University of Pennsylvania. He enjoys biking to work, reading, listening to podcasts/music, and eating ice cream. Usually not all at once. For more about Marc, go here.

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