Testing Success Is Sweet at Godiva

By Hallie Mummert

January 26, 2012

Chocolate sells itself, right, especially when it's Godiva's high-end confections? While that might be true for me, Godiva (a Monetate client) makes the most of all its website traffic by testing a variety of elements to find the best presentation of message, imagery and offer for each visitor.

Internet Retailer recently talked with Godiva's VP of Direct, Mahender Nathan, about how testing product images in the chocolatier's merchandising displays not only strengthens conversion but the ROI of its creative development.

Read At Godiva, Even Chocolate Gets a Boost From Image Testing on the Internet Retailer website.

Hallie Mummert is the former managing editor at Monetate. For the past two decades, she reported on trends and best practices in the marketing field for Target Marketing, a business-to-business trade publication. She also moderated webinars and created paid content for the magazine's parent company, North American Publishing Company.

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