Blog Closing The Insights Loop Perhaps For Good
Reevaluating A/B Testing as a Strategy: Change is Normal

This is the first in a series of blog posts I'm writing to bust some myths that exist about a/b testing as a strategy. The first of these posts addresses the hypothesis that test results are absolute. Ummm, no. Actually...

Karlies Post V2
The future of ecommerce is looking bright with AI

After the close of 2016 it’s time for us to look back on the year and make resolutions for the new year. My new year’s resolution is always the same: to eat healthier (and that resolution always goes...

Back To School List
It’s never too early to think about back to school.

I know. It’s only June 2nd. The papers have just been handed in. Final exams only recently wrapped up. Isn’t it time to relax for a few months? No. If you’re in the business of, well, anything—it’s time...

Thoughtful Data
True optimization begins with a thoughtful look at the data

Matty Wishnow, founder & CEO of Clearhead (a Monetate Certified Partner), recently posted a though-provoking piece on their company blog about website testing and optimization. It’s their take on a point and a question we bring up a...

Monetate Idea
Ideas for segmentation & website personalization

What if you could deliver a unique, customized experience tailored to each individual customer? It’s called 1-to-1 marketing, and recent technological innovations are enabling marketers to get a lot closer to this goal. One of the ways companies...

Soccer Cartoon
The Beautiful Game…of Data

When it comes to data and marketing, most people take the analogy to Moneyball. And it’s pretty easy one to see why: Just like how Billy Beane, the general manager of the Oakland Athletics, used previously ignored data...

Customer Journey
Three Ideas to Kickstart Your Omnichannel Marketing

For shoppers, there are more ways to research, discover, and engage with a brand than ever before. Indeed, the experience has become a multichannel, multi-device, process that spans time and space. From the living room to the...

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