Targeting

Monetate Idea
Ideas for segmentation & website personalization

What if you could deliver a unique, customized experience tailored to each individual customer? It’s called 1-to-1 marketing, and recent technological innovations are enabling marketers to get a lot closer to this goal. One of the ways companies...

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Activate your data, now!

It is another trade show focused on the future of digital retail and the room is buzzing with the latest trends in online marketing. When asked about the biggest pain point of their business, none of the executives...

Gift Card
Making Your List? Check Your Gift Card Strategy Twice.

With Black Friday and Cyber Week behind us and Christmas only a week away, many retailers are focused on driving key promotions before shipping deadlines expire. The United States Post Office will be delivering packages seven days a...

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The Beautiful Game…of Data

When it comes to data and marketing, most people take the analogy to Moneyball. And it’s pretty easy one to see why: Just like how Billy Beane, the general manager of the Oakland Athletics, used previously ignored data...

Customer Journey
Three Ideas to Kickstart Your Omnichannel Marketing

For shoppers, there are more ways to research, discover, and engage with a brand than ever before. Indeed, the experience has become a multichannel, multi-device, process that spans time and space. From the living room to the...

Back To School Kid
Acing Your Back-to-School Strategy

Pop quiz: What’s the second most lucrative e-commerce shopping season? If you guessed “back to school,” congratulations; you’re at the head of the class. If you’re wondering how you just got your kids into summer camp and are...

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Frank Underwood’s Lessons for Digital Marketers

You can’t deny the draw of Frank Underwood. We’re big fans of Netflix’s House of Cards here at Monetate, and have done our fair share of quoting it. And that got me thinking: Despite being perhaps the most...

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