Product Recommendations

Report: Product recommendations best practices

We’ve all been there. Irrelevant product recommendations—stuff like recommendations for a scarf when you’re browsing swimsuits. “They must know I’m getting ready to head to the beach… can’t we do better than this? It’s 2015!” you say to...

Carroll Rheem Feature
Upsells and Cross-Sells in Travel: It’s a Timing Thing

In the booking process, upsells and cross-sells of ancillary services hit two key needs for travel firms. One, these recommendations allow you to help customers build packages that offer more robust travel experiences. And two, they represent a...

Jonah Berger Headshot
Contagious: How Do Things Go Viral?

Last night, Jonah Berger, author of The New York Times bestseller “Contagious,” posed an interesting question to a packed room during an Authors@Wharton event. Which product gets the most word of mouth buzz? a) Walt Disney World b)...

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Being Relevant: The Holy Grail of Marketing

Consistently delivering compelling, relevant experiences that delight your website visitors is the holy grail of marketing. Those were the words of Brett Bair, senior director of strategic services at Monetate, during last week’s “Optimize the Customer Experience” webinar...

Stamp Wish You Were Here
In Travel & Hospitality, Irrelevance Is the Kiss of Death

During this week’s Tnooz webinar, Transforming the Supplier-Driven Booking Experience, a group of experts sounded off about how the travel and hospitality industry is rapidly changing, thanks to a major shift in customer behavior and new demands...

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