Product Badging

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Being Relevant: The Holy Grail of Marketing

Consistently delivering compelling, relevant experiences that delight your website visitors is the holy grail of marketing. Those were the words of Brett Bair, senior director of strategic services at Monetate, during last week’s “Optimize the Customer Experience” webinar...

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Product Badging: A Simple Way to Do Smart Merchandising

Product badging, or placing “virtual stickers” on select product images on your website, is the modern version of what shopkeepers have been doing one-on-one with customers for centuries: calling attention to product features and benefits, as well as...

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