There are a ton of techniques out there that will help you bring some life back to your email campaigns. Here are 10 that are easy to use.
Expert advice and commentary on digital marketing topics, including website optimization and testing, email, segmentation, personalization, merchandising, and more.
If Apple can get a fraction of its audience to buy in, it’ll start changing the way customers conduct m-commerce transactions.
Get smarter about who you’re talking to, and by measuring the impact of what you’re saying, to have your email marketing program stand out this holiday season.
When you look at your customers at a more granular level, you can learn a lot more about whether something you try is actually working.
If you haven’t been maximizing your traffic pop, there’s still time: last-minute and carryover shoppers comprise a sizable 33.2% of back-to-school shoppers.
One of the big motivations for conducting a website testing program is to figure out whether what you’re doing is having an impact on your business.