Technology is starting to crack the code for effortless mobile commerce. And this lazy shopper couldn’t be more excited.
Expert advice and commentary on digital marketing topics, including website optimization and testing, email, segmentation, personalization, merchandising, and more.
If you let your data get old, your retargeting ads become stale, even generic. That means your targeted customers get annoyed. And see you as out of touch.
Tablets aren’t just “middle of the road” options when it comes to design. They offer a view that might be “just right” for all your digital touch points.
Companies relying on broadcast discounts to drive business aren’t just giving away margin on orders. They’re missing opportunities to create loyal customers.
The Canadian Anti-Spam Legislation, which goes into effect July 1, 2014, promises to substantially change the digital marketing landscape—and not just for Canadian companies.
As digital marketing moves to being truly omni-channel and truly one-to-one communication, every digital experience should deliver joy.