Expert advice and commentary on digital marketing topics, including website optimization and testing, email, segmentation, personalization, merchandising, and more.
As 2014 comes to a close, many of us will be drawing up New Year’s resolutions to refresh and refocus ourselves heading into 2015. Often resolutions include grandiose goals, such as “save $10,000 for our…
With Black Friday and Cyber Week behind us and Christmas only a week away, many retailers are focused on driving key promotions before shipping deadlines expire. The United States Post Office will be delivering…
Essentially a Chinese version of Pinterest that’s more focused on ecommerce, Meilishuo has absolutely exploded as a source of traffic for ecommerce sites
Google Analytics does a good job of basic data visualization, but sometimes falls short when you need to dive deeper.
For the customer, a mobile payments system does two things well: it provides for an easy and efficient payment system and it provides additional security.
George Bernard Shaw once said, “A life spent making mistakes is not only more honorable, but more useful than a life spent doing nothing.” Was he right?
Ecommerce traffic and sales rise this season as savvy consumers take holiday deal browsing and buying mobile The Monetate Platform influenced more than a quarter of all U.S. ecommerce sales (or more than one in every…
We’re less than a week away from Cyber Monday. What are some of the biggest ecommerce brands doing to prepare?