A more human approach to marketing makes for a better customer experience. The end result is improved customer retention and improved conversion rates.
Expert advice and commentary on digital marketing topics, including website optimization and testing, email, segmentation, personalization, merchandising, and more.
It’s a good business exercise to review what you’re currently tracking, versus what you would want to track if given the opportunity.
An omnichannel marketing platform can help save digital marketers time by having all of their personalization tools and marketing channel data in one place.
Marketers and retailers must create context-specific and relevant online experiences for users on many channels to address the needs of this new shopping environment
Many brands understand that customers don’t want to be hamstrung by organizational silos, and some of the best are starting to do something about it.
Use this quick targeting tip to win over those back-to-school customers who browse online but find it easier to buy for their kids in-store.
Even if non-purchase behaviors don’t track to immediate revenue, they do provide us with something that can be equally as important: clarity about our customers.
Good web designs, and even great ones, are not usable by accident. They are a compromise between superb aesthetics and tailored usability.