Marketers and retailers must create context-specific and relevant online experiences for users on many channels to address the needs of this new shopping environment
Expert advice and commentary on digital marketing topics, including website optimization and testing, email, segmentation, personalization, merchandising, and more.
Many brands understand that customers don’t want to be hamstrung by organizational silos, and some of the best are starting to do something about it.
Use this quick targeting tip to win over those back-to-school customers who browse online but find it easier to buy for their kids in-store.
Even if non-purchase behaviors don’t track to immediate revenue, they do provide us with something that can be equally as important: clarity about our customers.
Good web designs, and even great ones, are not usable by accident. They are a compromise between superb aesthetics and tailored usability.
Whether Yogi Berra is more famous as a player or for jumbling words into oddly insightful quotes I don’t really know, but he has the mind of an email marketer.
Just-in-Time production helped Toyota become one of the most successful companies in the world. You can make it part of your marketing plans.
The once-mighty subject line is now last in a list of three items a user sees when reviewing email. These days, it’s images that reign supreme.