The key to finding your conversion rate optimization best practices is figuring out how to sort through all the information you have in your testing program.
Expert advice and commentary on digital marketing topics, including website optimization and testing, email, segmentation, personalization, merchandising, and more.
The most important thing about a customer segment is that they prove value to your brand. Three criteria—context, behavior, relationship—make that happen.
Apple famously shuts down its online store the morning of an iPhone announcement, but what does its list of wireless service providers do? We wanted to find out.
With NRF forecasting $105 billion in online spending this holiday season, it’s time to pay attention to consumers’ motivators and adjust accordingly.
We found inspiration in a 4-year-old’s ability to offer more relevance to her customers and improve conversions with less overhead.
Among the multitude of tools you can use for ecommerce, few would regard Google Analytics as the sexiest. Its Advanced Segments feature is pretty great, though.
If you run a testing program, it may be hard to collapse everything you know into a simple reply. But your leadership team will value your ability to do so.