For the customer, a mobile payments system does two things well: it provides for an easy and efficient payment system and it provides additional security.
Expert advice and commentary on digital marketing topics, including website optimization and testing, email, segmentation, personalization, merchandising, and more.
George Bernard Shaw once said, “A life spent making mistakes is not only more honorable, but more useful than a life spent doing nothing.” Was he right?
Ecommerce traffic and sales rise this season as savvy consumers take holiday deal browsing and buying mobile The Monetate Platform influenced more than a quarter of all U.S. ecommerce sales (or more than one in every…
We’re less than a week away from Cyber Monday. What are some of the biggest ecommerce brands doing to prepare?
The worst thing you can do for those people is say, “404 – File or directory not found,” and then not leave them any options.
The phablet’s growth means the tablet, and its desktop-like conversion rates, won’t be keeping a brand’s mobile commerce category afloat for much longer.
As the world of mobile commerce evolves, retailers who build products around a customer’s needs will fare far better than those who don’t.
The key to finding your conversion rate optimization best practices is figuring out how to sort through all the information you have in your testing program.
The most important thing about a customer segment is that they prove value to your brand. Three criteria—context, behavior, relationship—make that happen.
Apple famously shuts down its online store the morning of an iPhone announcement, but what does its list of wireless service providers do? We wanted to find out.