Monetate featured on IBM’s Smarter Commerce blog

By Marc Hummel

April 14, 2015

Our own VP of marketing, Kevin Young, wrote a guest post for IBM’s Smarter Commerce blog. It was posted today.

Here’s an excerpt:

Retailers have been surprising and delighting their customers with personalized experiences since, well, the beginning of retail. So why does it seem like Amazon is the only one delivering it online? The truth is: It doesn’t matter why. The cat’s out of the bag. Customers want shopping experiences tailored to them, no matter where they are. The good news: The technology is here. You can start creating tailored experiences across web, email, and mobile apps—now. And it’s easier than you think.
Personalization isn’t an insurmountable task. And you can’t put it off any longer. It’s the story we at Monetate have been telling since we were founded back in 2008. And according to the 2015 IBM study about the top concerns and ambition of the nation’s CMOs, marketers realize the big potential and the risks of inaction. They want to create relevant experiences that surprise and delight their customers. They just don’t know where to begin.

Check out the post about Monetate’s personalization software, and let us know what you think!

We also set up a personalized Monetate.com experience for visitors coming from the IBM blog. It pulls in the current weather in the visitor’s location, and has a banner promoting our IBM compatibility.

Try the personalized experience for yourself here.

Marc Hummel is a former Content Marketing Associate for Monetate. He's also a part-time grad student at the University of Pennsylvania. He enjoys biking to work, reading, listening to podcasts/music, and eating ice cream. Usually not all at once. For more about Marc, go here.

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