It’s never too early to think about back to school.

By Marc Hummel

June 2, 2015

I know. It’s only June 2nd. The papers have just been handed in. Final exams only recently wrapped up. Isn’t it time to relax for a few months?

No.

If you’re in the business of, well, anything—it’s time to start thinking about back to school, the country’s second biggest shopping season of the year. (Last year, students and their parents spent $72.5 billion.)

Back-to-school shopping spans the following categories:

  • Apparel + accessories
  • Entertainment
  • Electronics
  • Office equipment + supplies
  • Toys
  • Sports
  • Many others, indirectly

Last year, 37% of back-to-school shoppers researched their purchases on their mobile phones, and they began as early as July.

July will be here really soon.

An important thing to consider: Back-to-school shoppers have different needs and attitudes than your regular customers. They’re busy and distracted, but they’re making goal-oriented purchases. They’re also not particularly loyal to one company or brand, since they may only shop for the type of product you offer once a year.

A well-designed website that serves up relevant content to this important, fleeting segment is your key to success. There are lots of little things you can do to improve your performance in this area—now.

Luckily for you, we created a white paper on the topic, back in 2013. Yes, that was two whole years ago. Also yes, it contains lots of ideas and thought starters that are still relevant today. It’s called The Ultimate Cheat Sheet for Back-to-School Ecommerce Success.

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The guide covers:

  • How to decrease bounce rate for distracted back-to-school shoppers
  • Help customers shop where they want with multichannel optimization
  • Segment customers to display more relevant product offerings
  • Optimize your store locator page
  • More

Download your copy of the report here.

Marc Hummel is a former Content Marketing Associate for Monetate. He's also a part-time grad student at the University of Pennsylvania. He enjoys biking to work, reading, listening to podcasts/music, and eating ice cream. Usually not all at once. For more about Marc, go here.

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