September 29, 2016
You might think most marketing automation solutions feel like a black box. You’re not exactly sure what the software is doing or how it’s deciding which content to put in front of your customers. You might even feel like marketing automation is eventually going to replace you.
We fundamentally reject that premise. We think the best business results come when marketers use technology to amplify their creativity and make the most of their extensive knowledge of their business and (more importantly): their customers. We also believe that the key to long-term ecommerce success is the ability to deliver meaningful experiences for each and every customer. But how can that scale?
Our new Dynamic Testing product is part of the solution. It helps you learn faster, make the most of every moment, and capture every potential conversion.
So what makes Dynamic Testing different?
The illustration above shows what a traditional A/B test looks like. The test runs for a long time and collects a lot of data. Once the test reaches statistical significance, you have a clear winner and can confidently implement the winning split to 100% of your visitors. But then—and only then—do you start to get all the value from your winning idea.
Watch the video below to learn more.
Why is Dynamic Testing a better website optimization solution? Because it starts learning and taking action right away. As soon as the Dynamic Testing engine starts collecting data, it shows the winning experience to more and more people. It uses machine-learning based predictions about how well each alternative will perform, so you can realize the benefits of the winning content right away. While the Dynamic Testing engine continues to learn and explore, it tests its assumptions to make sure it’s getting enough data to validate its conclusions and reacting to changing behaviors.
So by the time you get to the point where a traditional A/B test would’ve reached statistical significance, Dynamic Testing has already learned and taken action on its knowledge. The shaded area below represents all the additional value we’ve captured by making those real-time decisions.
Since Dynamic Testing makes small incremental changes throughout the duration of a test and constantly takes action on what it learns, you can learn a lot faster, run more tests, and test more complicated ideas—all with less effort.
We think you’re really going to like this new testing solution. Here are a few ways you can learn more: