Cross-channel consistency = crazy conversions

By Marc Hummel

December 1, 2015

You might’ve heard that our latest EQ is out.

You should totally grab a copy, because we dedicated the entire issue to how key channels performed for retailers in the 3rd quarter. And, as a little bit of a bonus, we highlighted how some of the best retailers are squeezing the most out of many of them, including email, search, and retargeting.

The biggest lesson is that channel consistency works.

Though that might sound obvious, it’s not easy to pull off right. There are, after all, a lot of channels. And there are even more devices people can use to reach your site. Consider: There were more than 1.8 million shopping sessions in Q3 2015 from devices other than desktops, tablets, and smartphones.

How, then, are you supposed to optimize these experiences?

For starters, pay attention to the big opportunities.

Desktops still comprise 60% of all ecommerce traffic, so you’re likely to find a ton of opportunities there. And mobile is growing incredibly fast. It’s now 25% of all online shopping sessions worldwide (and 35% in the UK). Though conversion rates are still low in comparison to desktop and tablet, not working to improve those experiences will all but guarantee they stay that way.

Here, then, are three channel-device pairings we think you should turn your attention to.

First up: Direct-to-site and desktop.

Desktop Ecommerce Performance
Next up: Email and tablet.

Email_tab
And last but not least: Search and mobile.

EQ3 search and mobile
Chances are, your visitors act differently than these global averages. But looking at them and benchmarking how you’re stacking up is a good start to any cross-channel campaign. And, if you’re looking for some ideas on how to move forward, we really suggest grabbing a copy of EQ3.

Claim your free copy of EQ3 2015 today:

EQ3 2015

Marc Hummel is a former Content Marketing Associate for Monetate. He's also a part-time grad student at the University of Pennsylvania. He enjoys biking to work, reading, listening to podcasts/music, and eating ice cream. Usually not all at once. For more about Marc, go here.

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