Email Marketing

Boots
I sent this, but they bought that. What’s up with that?

When premium footwear and apparel company Johnston & Murphy decided to add more robust tracking to their email campaigns, they turned to Customer Profiles & Monetate. In a recent blog post, Customer Portfolios used the example of...

Loyalty Program
Turning holiday shoppers into loyalty shoppers

There is an ever-growing list of retailers who offer loyalty programs and incentives throughout the year encouraging consumers to purchase products now in return for deals later. Sometimes these programs offer “loyalty points” that a visitor can...

Customer Journey
Three Ideas to Kickstart Your Omnichannel Marketing

For shoppers, there are more ways to research, discover, and engage with a brand than ever before. Indeed, the experience has become a multichannel, multi-device, process that spans time and space. From the living room to the...

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