Monetate Blog

Expert advice and commentary on digital marketing topics, including website optimization and testing, email, segmentation, personalization, merchandising, and more.










Topics: Conversion Rate Optimization|Shopping Cart Abandonment
Free Shipping Infographic from Monetate

Infographic: Free Shipping – Nice to Have or Essential for Purchase?

Testing discounted or free shipping can increase average order values and profit margins while helping you turn one-time buyers into repeat customers. How much do you think offering free shipping motivates website visitors to buy more? The answer may surprise you and might just get you to start testing this important customer benefit.