Here’s what to do now in order to maximize results based on which device a visitor is using.
Expert advice and commentary on digital marketing topics, including website optimization and testing, email, segmentation, personalization, merchandising, and more.
It’s a good business exercise to review what you’re currently tracking, versus what you would want to track if given the opportunity.
Website traffic from tablet users is growing fast, catching more than a few ecommerce firms on their heels. Jump-start your tablet strategy with inspiration from this top 10 list of websites that are getting the tablet experience right.
Shopping cart abandonment remains a major ecommerce concern. To help manage this problem, here’s an infographic with tips to help significantly lower shopping cart abandonment.
An omnichannel marketing platform can help save digital marketers time by having all of their personalization tools and marketing channel data in one place.
A more human approach to marketing makes for a better customer experience. The end result is improved customer retention and improved conversion rates.
By turning excess inventory into a VIP environment for a group of premier clients―and giving them first dibs at the reduced-priced items―you’re not only getting rid of unsold merchandise that you’d have to do anyway, but you’re upping engagement and customer loyalty.
Testing new email acquisition formats can lead to a spike in sign-ups.