Here’s what to do now in order to maximize results based on which device a visitor is using.
Expert advice and commentary on digital marketing topics, including website optimization and testing, email, segmentation, personalization, merchandising, and more.
Even if non-purchase behaviors don’t track to immediate revenue, they do provide us with something that can be equally as important: clarity about our customers.
Use this quick targeting tip to win over those back-to-school customers who browse online but find it easier to buy for their kids in-store.
Website traffic from tablet users is growing fast, catching more than a few ecommerce firms on their heels. Jump-start your tablet strategy with inspiration from this top 10 list of websites that are getting the tablet experience right.
Shopping cart abandonment remains a major ecommerce concern. To help manage this problem, here’s an infographic with tips to help significantly lower shopping cart abandonment.
Many brands understand that customers don’t want to be hamstrung by organizational silos, and some of the best are starting to do something about it.
Good web designs, and even great ones, are not usable by accident. They are a compromise between superb aesthetics and tailored usability.
By turning excess inventory into a VIP environment for a group of premier clients―and giving them first dibs at the reduced-priced items―you’re not only getting rid of unsold merchandise that you’d have to do anyway, but you’re upping engagement and customer loyalty.
Econsultancy’s Linus Gregoriadis digs into the state of online personalization—and the different challenges faced by marketers versus agencies.