Here’s what to do now in order to maximize results based on which device a visitor is using.
Expert advice and commentary on digital marketing topics, including website optimization and testing, email, segmentation, personalization, merchandising, and more.
If Apple can get a fraction of its audience to buy in, it’ll start changing the way customers conduct m-commerce transactions.
We found inspiration in a 4-year-old’s ability to offer more relevance to her customers and improve conversions with less overhead.
With NRF forecasting $105 billion in online spending this holiday season, it’s time to pay attention to consumers’ motivators and adjust accordingly.
Website traffic from tablet users is growing fast, catching more than a few ecommerce firms on their heels. Jump-start your tablet strategy with inspiration from this top 10 list of websites that are getting the tablet experience right.
Get smarter about who you’re talking to, and by measuring the impact of what you’re saying, to have your email marketing program stand out this holiday season.
Among the multitude of tools you can use for ecommerce, few would regard Google Analytics as the sexiest. Its Advanced Segments feature is pretty great, though.
Shopping cart abandonment remains a major ecommerce concern. To help manage this problem, here’s an infographic with tips to help significantly lower shopping cart abandonment.
There are a ton of techniques out there that will help you bring some life back to your email campaigns. Here are 10 that are easy to use.
By turning excess inventory into a VIP environment for a group of premier clients―and giving them first dibs at the reduced-priced items―you’re not only getting rid of unsold merchandise that you’d have to do anyway, but you’re upping engagement and customer loyalty.