Here’s what to do now in order to maximize results based on which device a visitor is using.
Expert advice and commentary on digital marketing topics, including website optimization and testing, email, segmentation, personalization, merchandising, and more.
Shopping cart abandonment remains a major ecommerce concern. To help manage this problem, here’s an infographic with tips to help significantly lower shopping cart abandonment.
Econsultancy’s Linus Gregoriadis digs into the state of online personalization—and the different challenges faced by marketers versus agencies.
Before you deliver personalization, you have to have the data. Makes sense, right? But how do today’s most tech-savvy brands actually collect data about their customers? Most important: How do they make it actionable? The…
There are a ton of techniques out there that will help you bring some life back to your email campaigns. Here are 10 that are easy to use.
The addition of a common graphic element emphasizes the call-to-action for a double-digit lift in conversion rate.
Website traffic from tablet users is growing fast, catching more than a few ecommerce firms on their heels. Jump-start your tablet strategy with inspiration from this top 10 list of websites that are getting the tablet experience right.
Site search data could mean the difference between fixing something that very few users care about and prioritizing the things that really move the needle.
46% of shoppers will use a tablet to make their back-to-college purchases. 31% plan to purchase via smartphone—a new high for the annual NRF survey. The data collected by NRF also underscore a trend we’ve been observing…