Here’s what to do now in order to maximize results based on which device a visitor is using.
Expert advice and commentary on digital marketing topics, including website optimization and testing, email, segmentation, personalization, merchandising, and more.
Why won’t customers behave? You spent months and months on that website redesign. It’s true to your brand identity; your products look terrific on it, and any customer can easily navigate your entire catalog. But…
Website traffic from tablet users is growing fast, catching more than a few ecommerce firms on their heels. Jump-start your tablet strategy with inspiration from this top 10 list of websites that are getting the tablet experience right.
There are a ton of techniques out there that will help you bring some life back to your email campaigns. Here are 10 that are easy to use.
Shopping cart abandonment remains a major ecommerce concern. To help manage this problem, here’s an infographic with tips to help significantly lower shopping cart abandonment.
Site search data could mean the difference between fixing something that very few users care about and prioritizing the things that really move the needle.
Econsultancy’s Linus Gregoriadis digs into the state of online personalization—and the different challenges faced by marketers versus agencies.