Here’s what to do now in order to maximize results based on which device a visitor is using.
Expert advice and commentary on digital marketing topics, including website optimization and testing, email, segmentation, personalization, merchandising, and more.
The most important thing about a customer segment is that they prove value to your brand. Three criteria—context, behavior, relationship—make that happen.
If Apple can get a fraction of its audience to buy in, it’ll start changing the way customers conduct m-commerce transactions.
Website traffic from tablet users is growing fast, catching more than a few ecommerce firms on their heels. Jump-start your tablet strategy with inspiration from this top 10 list of websites that are getting the tablet experience right.
Apple famously shuts down its online store the morning of an iPhone announcement, but what does its list of wireless service providers do? We wanted to find out.
Shopping cart abandonment remains a major ecommerce concern. To help manage this problem, here’s an infographic with tips to help significantly lower shopping cart abandonment.
The key to finding your conversion rate optimization best practices is figuring out how to sort through all the information you have in your testing program.
By turning excess inventory into a VIP environment for a group of premier clients―and giving them first dibs at the reduced-priced items―you’re not only getting rid of unsold merchandise that you’d have to do anyway, but you’re upping engagement and customer loyalty.