Here’s what to do now in order to maximize results based on which device a visitor is using.
Expert advice and commentary on digital marketing topics, including website optimization and testing, email, segmentation, personalization, merchandising, and more.
There are a ton of techniques out there that will help you bring some life back to your email campaigns. Here are 10 that are easy to use.
Shopping cart abandonment remains a major ecommerce concern. To help manage this problem, here’s an infographic with tips to help significantly lower shopping cart abandonment.
Econsultancy’s Linus Gregoriadis digs into the state of online personalization—and the different challenges faced by marketers versus agencies.
Remember that time (last Thursday) we said, “Spot the interesting trend there? AOV dipped slightly across mobile devices [in Q1], but actually inched up a tad for shoppers using desktop PCs”? We have another interesting…
Website traffic from tablet users is growing fast, catching more than a few ecommerce firms on their heels. Jump-start your tablet strategy with inspiration from this top 10 list of websites that are getting the tablet experience right.
Here’s the first-quarter Average Order Value (AOV) across the major ecommerce players in 2015 and 2014. Spot the interesting trend there? AOV dipped slightly across mobile devices, but actually inched up a tad for shoppers using desktop PCs.…
Essentially a Chinese version of Pinterest that’s more focused on ecommerce, Meilishuo has absolutely exploded as a source of traffic for ecommerce sites
Testing discounted or free shipping can increase average order values and profit margins while helping you turn one-time buyers into repeat customers. How much do you think offering free shipping motivates website visitors to buy more? The answer may surprise you and might just get you to start testing this important customer benefit.