Here’s what to do now in order to maximize results based on which device a visitor is using.
Expert advice and commentary on digital marketing topics, including website optimization and testing, email, segmentation, personalization, merchandising, and more.
We’ve just released the latest edition of the Ecommerce Quarterly for Q3 2015. It features all the usual goodies like industry-wide benchmarks, mini-case studies, smart analysis, and astute projections. This edition of the EQ also includes examples…
Shopping cart abandonment remains a major ecommerce concern. To help manage this problem, here’s an infographic with tips to help significantly lower shopping cart abandonment.
There are a ton of techniques out there that will help you bring some life back to your email campaigns. Here are 10 that are easy to use.
Econsultancy’s Linus Gregoriadis digs into the state of online personalization—and the different challenges faced by marketers versus agencies.
Site search data could mean the difference between fixing something that very few users care about and prioritizing the things that really move the needle.
Testing discounted or free shipping can increase average order values and profit margins while helping you turn one-time buyers into repeat customers. How much do you think offering free shipping motivates website visitors to buy more? The answer may surprise you and might just get you to start testing this important customer benefit.
Website traffic from tablet users is growing fast, catching more than a few ecommerce firms on their heels. Jump-start your tablet strategy with inspiration from this top 10 list of websites that are getting the tablet experience right.
Welcome to This Week Today, our picks for the 5 must-read marketing and tech stories of the past seven days. Here’s vol. #nineteen for Friday 11.20.2015. 1. Can artificial intelligence sell shoes? [WSJ] “The AI-powered visual filter offers an array of images…