Monetate Blog

Expert advice and commentary on digital marketing topics, including website optimization and testing, email, segmentation, personalization, merchandising, and more.

Topics: Personalization

The future of mobile retail apps.

Mobile spending is projected to grow from $9.7 billion in 2015 to $53.6 billion by 2024. That’s according to recent research published by Barclays. Their press release puts the importance of this huge increase into context: “This means that nearly…