Even if non-purchase behaviors don’t track to immediate revenue, they do provide us with something that can be equally as important: clarity about our customers.
Expert advice and commentary on digital marketing topics, including website optimization and testing, email, segmentation, personalization, merchandising, and more.
Good web designs, and even great ones, are not usable by accident. They are a compromise between superb aesthetics and tailored usability.
Whether Yogi Berra is more famous as a player or for jumbling words into oddly insightful quotes I don’t really know, but he has the mind of an email marketer.
Just-in-Time production helped Toyota become one of the most successful companies in the world. You can make it part of your marketing plans.
The once-mighty subject line is now last in a list of three items a user sees when reviewing email. These days, it’s images that reign supreme.
Technology is starting to crack the code for effortless mobile commerce. And this lazy shopper couldn’t be more excited.
If you let your data get old, your retargeting ads become stale, even generic. That means your targeted customers get annoyed. And see you as out of touch.
Tablets aren’t just “middle of the road” options when it comes to design. They offer a view that might be “just right” for all your digital touch points.