Monetate Blog

The latest news, strategies, and tactics from the world of ecommerce.

The Marketing Executive  2 Maribeth Ross Headline
Modern Challenges for B2C Marketers

Marketing to marketers is like performing a magic show in front of an audience of magicians. You have to step up your game, because it’s hard to impress them. So why would anyone take on that challenge? Maribeth...

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The Ultimate Guide to Reducing Shopping Cart Abandonment

What is shopping cart abandonment? Shopping cart abandonment is when shoppers put items in their online shopping carts, but then leave before completing the purchase — a major issue facing ecommerce retailers. Business Insider reports that $4....

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Let’s Do Lunch!

It’s a really exciting time to be a marketer right now because it’s a time of massive change, primarily driven by advancements in technology. If “Big Data” was the martech buzzword of the last 3 years, then artificial...

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Constellation Research declares AI driven personalization the answer

Monetate’s research shows that only 6% of organizations are advanced in implementing their personalization strategy. This is particularly frustrating because marketers acknowledge that personalizing communications is a worthy goal. We know it increases loyalty, drives higher conversions and...

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