As we’ve said before, those customers who take the time to download your mobile app and actually shop with it are your best customers. What do you know about them?
Expert advice and commentary on digital marketing topics, including website optimization and testing, email, segmentation, personalization, merchandising, and more.
It’s Friday, time for another edition of This Week Today, our roundup of the best retail + tech links from the last seven days.
Welcome to This Week Today, our roundup of the best retail + tech links from the last seven days.
The first step: Figure out what your customers want. According to research by Dynatrace, mobile app users want: Fast access to product info Store locations and hours Ability to communicate in real-time They also want: “proactive and…
Welcome to This Week Today, a roundup of the best links about ecommerce personalization, testing, and customer experience.
Micro-personalization has been the goal of many forward-thinking organizations since 1993, when Don Peppers and Martha Rogers published “The One to One Future.” Now that technology is finally catching up with that vision, how many brands are…