Among the multitude of tools you can use for ecommerce, few would regard Google Analytics as the sexiest. Its Advanced Segments feature is pretty great, though.
If you haven’t been maximizing your traffic pop, there’s still time: last-minute and carryover shoppers comprise a sizable 33.2% of back-to-school shoppers.
Good web designs, and even great ones, are not usable by accident. They are a compromise between superb aesthetics and tailored usability.
Site search data could mean the difference between fixing something that very few users care about and prioritizing the things that really move the needle.
Some marketers are so obsessed with conversion rates that they forget the bottom line. Here are four CRO tips that don’t impact your profitability or brand.
It costs far more to acquire new customers than it does to retain existing ones. So what does that mean for the marketer? You need a plan for lifetime value—not the one-time transaction.
Neglecting the user experience on the way to checkout can be tantamount to sabotaging the conversion funnel.