Use this quick targeting tip to win over those back-to-school customers who browse online but find it easier to buy for their kids in-store.
The challenges most marketers face aren’t all that different from startups. What’s different is the way startups respond to those challenges.
Brands don’t need to be wildly funded, ideally staffed, or sitting on massive “big data.” They need to be “consumer-first” and nimble, and have the right tools.
There’s more to your products, solutions, and customers than meets the eye. Non-standard attributes can help you seize the opportunity to differentiate from your competitors and win business by helping your customers find what they actually care about.
Now that Boston Red Sox have won the World Series, how can you make sure that you reach the right fans, with the right message, and at the right time (like now).
By engaging in some brand storytelling, Reebok hopes to build an emotional connection to characters and products in a holistic way that ultimately results in a purchase.