A more human approach to marketing makes for a better customer experience. The end result is improved customer retention and improved conversion rates.
A good story is responsive to your audience, educates them and inspires them to change. That’s a lot different than a campaign.
In his keynote at the 4th annual Monetate Summit, Peter Shankman laid out four rules for creating customer loyalty.
Marketers have a lot of data at their disposal. They shouldn’t be using flattery to cover up their lack of knowledge.
Our final match-up of #MonetateMerchMadness ended with our ModCloth customer story narrowly defeating our ebook, The Ultimate Guide to Creating Merchandising Magic.
Our final #MonetateMerchMadness match-up pits our ModCloth customer story against our eBook on merchandising tips.
The Customer Experience Pyramid is a four-pronged approach to delivering customers experiences that are relevant, valuable, authentic, and timely.
We’re into our final four of merchandising content resources, and are leaving it up to you to determine which piece of content is the most helpful for shaping your merchandising strategies.
We’ve pitted our merchandising content against each other. Tell us which piece of you’ve found most helpful over the years.