With NRF forecasting $105 billion in online spending this holiday season, it’s time to pay attention to consumers’ motivators and adjust accordingly.
A more human approach to marketing makes for a better customer experience. The end result is improved customer retention and improved conversion rates.
A good story is responsive to your audience, educates them and inspires them to change. That’s a lot different than a campaign.
In his keynote at the 4th annual Monetate Summit, Peter Shankman laid out four rules for creating customer loyalty.
Marketers have a lot of data at their disposal. They shouldn’t be using flattery to cover up their lack of knowledge.
Our final match-up of #MonetateMerchMadness ended with our ModCloth customer story narrowly defeating our ebook, The Ultimate Guide to Creating Merchandising Magic.
Our final #MonetateMerchMadness match-up pits our ModCloth customer story against our eBook on merchandising tips.
The Customer Experience Pyramid is a four-pronged approach to delivering customers experiences that are relevant, valuable, authentic, and timely.