We’re less than a week away from Cyber Monday. What are some of the biggest ecommerce brands doing to prepare?
The phablet’s growth means the tablet, and its desktop-like conversion rates, won’t be keeping a brand’s mobile commerce category afloat for much longer.
As the world of mobile commerce evolves, retailers who build products around a customer’s needs will fare far better than those who don’t.
With NRF forecasting $105 billion in online spending this holiday season, it’s time to pay attention to consumers’ motivators and adjust accordingly.
A more human approach to marketing makes for a better customer experience. The end result is improved customer retention and improved conversion rates.
A good story is responsive to your audience, educates them and inspires them to change. That’s a lot different than a campaign.
In his keynote at the 4th annual Monetate Summit, Peter Shankman laid out four rules for creating customer loyalty.