It’s time to push back on the generally accepted definition of real-time marketing, and encourage brands to focus on delivering winning, relevant experiences to their customers in the moment.
Customer experience, good or bad, is the culmination of experiences a consumer has with a brand over the course of the relationship. It’s only when the customer wins with the brand multiple times that the scales will tip in your favor.
Creating tons of demand generation is great, but not capitalizing on the time and money you spend getting someone to your website can be chalked up as a complete loss of great opportunities.
How did one company drive more than 20% more traffic to the website from email, all while sending considerably less email than usual?
What if I told you that you could send a different email message, but actually email less while making even more money? Well, you can.
The new Facebook-powered app raises questions around data and personalization.