The most important thing about a customer segment is that they prove value to your brand. Three criteria—context, behavior, relationship—make that happen.
We found inspiration in a 4-year-old’s ability to offer more relevance to her customers and improve conversions with less overhead.
There are a ton of techniques out there that will help you bring some life back to your email campaigns. Here are 10 that are easy to use.
Get smarter about who you’re talking to, and by measuring the impact of what you’re saying, to have your email marketing program stand out this holiday season.
It’s a good business exercise to review what you’re currently tracking, versus what you would want to track if given the opportunity.
Whether Yogi Berra is more famous as a player or for jumbling words into oddly insightful quotes I don’t really know, but he has the mind of an email marketer.
If you let your data get old, your retargeting ads become stale, even generic. That means your targeted customers get annoyed. And see you as out of touch.
As digital marketing moves to being truly omni-channel and truly one-to-one communication, every digital experience should deliver joy.
The next step in a testing program is delivering experiences that differentiate between knowing what works best, and knowing who it works best for.