It’s a good business exercise to review what you’re currently tracking, versus what you would want to track if given the opportunity.
Whether Yogi Berra is more famous as a player or for jumbling words into oddly insightful quotes I don’t really know, but he has the mind of an email marketer.
If you let your data get old, your retargeting ads become stale, even generic. That means your targeted customers get annoyed. And see you as out of touch.
As digital marketing moves to being truly omni-channel and truly one-to-one communication, every digital experience should deliver joy.
The next step in a testing program is delivering experiences that differentiate between knowing what works best, and knowing who it works best for.
What does Engage do? How do I get the Monetate Builders? What is LiveRamp? We heard these questions more than a few times at Monetate Summit, so we’re answering them all in one post.