Scoop up a few pointers on how to grow your online personalization strategy.
Econsultancy’s Linus Gregoriadis digs into the state of online personalization—and the different challenges faced by marketers versus agencies.
PhoCusWright’s Carroll Rheem gives a sneak peek at some new consumer travel research on selling ancillary services.
To navigate the current—and future—website optimization challenges, Bryan Eisenberg urges companies to learn from the past.
The Wharton School’s Peter Fader explains why you’re spending marketing dollars on the wrong customers, and how to fix it.
Use historical and real-time insights to better respond to customer needs, or risk becoming irrelevant.
What to do—and not to do—when leveraging Big Data to optimize the customer experience.