Even if non-purchase behaviors don’t track to immediate revenue, they do provide us with something that can be equally as important: clarity about our customers.
Just-in-Time production helped Toyota become one of the most successful companies in the world. You can make it part of your marketing plans.
The opportunity for the travel industry is obvious: make sure customers can use mobile devices from research to purchase and everywhere in between.
Webmail clients are rewarding good content that’s relevant and valuable to a customer. That means marketers who are treating inboxes like clearinghouses of information need to switch gears.
Instead of measuring year-over-year sales, retailers should be measuring whether their product can create an on-going relationship with a customer.
Landing pages are a good start for an online bank that has just taken the dive into testing, because they are relatively simple to change.
Geotargeted marketing by weather can be highly effective. Here are ideas on how to get started in the retail, travel and online banking industries.