New enterprise-level cloud technology can serve as the link between CIOs and CMOs. Without that link, it will be hard to enact change and break down silos that exist not only between marketing and IT, but also throughout the organization. So who will lead the enterprise? The CIO? The CMO? Read on to find out.
How companies can break through the biggest bottleneck to understand their visitors.
It’s not easy to get website personalization right; that’s where the process of continual testing and optimization comes into play.
Monetate has been named a 2011 eCommerce Rising Star, recognition reserved for companies which, in the opinion of the eTail community, exhibit leading-edge value, performance and service excellence to help retailers improve their business.