Media Coverage

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Ecommerce to account for 18pc of luxury sales by 2025: McKinsey

Luxury Daily | June 9, 2015 |  Only the United States and China will account for more sales in the luxury industry than collective ecommerce by 2025, according to a McKinsey analyst at the Financial Times’ Business of Luxury Summit June 8.  Read more… 


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Retailers tread fine line with data collection: report

Luxury Daily | June 5, 2015 | More than 50 percent of consumers believe that three out of four targeted sales are irrelevant, and therefore a nuisance, according to a report by Boxever. Consumers are vexed in their relationship with data, wanting the benefits of targeted offers but decrying zealous and sloppy results.  Read more… 


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Retailers worldwide place bet on customization: L2

Luxury Daily | June 4, 2015 | The barriers to high-level personalization are daunting, but retailers know that the land of relevance is where ROI salvation lies, according to a new report by L2 and Monetate. Read more… 


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Neiman Marcus, Nordstrom launch Pinterest commerce to capture impulse sales – Luxury Daily

Mobile Marketer | June 4, 2015 | Fashion brands may skirt controversy in their advertisements as a way to catch consumers’ attention and make an impact, but sometimes these efforts bring public scrutiny. Read more… 


1to1media

Johnston & Murphy Tailors its Shopping Experience

1t01 Media | June 3, 2015 | Johnston & Murphy, a high-end footwear and apparel retailer that was founded in 1850, prides itself on its long history of helping shoppers stay sharply dressed. However, today’s consumers expect a lot more than tailored suits; they want brands to engage them on their terms within their channel of choice. Read more… 


Website Magazine

5 Ways to Increase Your E-Commerce Conversion Rate

Website Magazine | June 1, 2015 | Retailers, take note. This is the year to be in e-commerce. So says Bigcommerce, as its research found that e-commerce is one of the fastest growing industries within the retail world. Read more… 


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Monetate Introduces Three-Part Predictive Decisioning Platform

Destination CRM | June 1, 2015 | Marketing personalization provider Monetate has launched Prediction Decisioning, a platform designed to help marketers deliver personalized campaigns that leverages a combination of machine learning sophistication and the “human element of marketing,” according to David Brussin, chief product officer at Monetate. Read more… 


Website Magazine

Solving the “Oh, We’ve Met Before” Problem on the Web

Website Magazine | May 27, 2015 | Imagine seeing an acquaintance at a store who you embrace and make small chit chat with, and then imagine seeing that same friend at a dinner party (even later that night) who then acts like he or she has never seen you before. It happens, but on the Web it doesn’t need to. Read more… 


Total_Retail

3 Personalization Lessons From Lilly Pulitzer

Total Retail | May 26, 2015 | Over the last few years, traditional resort wear line Lilly Pulitzer has evolved into a full-fledged lifestyle brand, complete with an almost “cult like” following. Hot off a very successful collaboration with Target, Michelle Kelly, president of Lilly Pulitzer, shared how the company has used personalization successfully across its multigenerational customer base.  Read more… 


1to1media

Connected Cars: Taking Customer Engagement to New Levels

1to1 Media | May 25, 2015 | Vehicles with a wireless network connection, or connected cars, are quickly entering roads, giving automakers opportunities to engage people with new entertainment and safety features. By 2020, about one in five vehicles worldwide will have some form of wireless network connection, amounting to more than 250 million connected vehicles, estimates Gartner. Read more…