Media Coverage

KM-World-logo

Geo-targeting increases revenue for global brand

KMWorld | July 1, 2015 | Helly Hansen, a Scandinavian adventure clothier, is creating a personalization strategy to target geographic segments. The company is using a solution from Monetate to boost conversion rates and revenues by changing content for different audiences. Read more… 


Print

Mac shoppers spend $148.08 per online purchase

Apple Daily Report | June 30, 2015 | As people have grown accustomed to completing tasks on mobile devices such as iPhones and iPads and smartphone screens have become large enough to allow comfortable browsing, more and more online shopping is done on the go. However, according to data published in Monetate’s E-commerce Quarterly report, people still tend to fire up their laptops or desktop computers when shopping for big-ticket items. Read more… 


Washington-post-logo

When it comes to online shopping, we’re browsing more and buying less

The Washington Post | June 30, 2015 |It’s only getting harder for retailers to close the deal with online shoppers. A new report has found that customers are leaving retailers’ Web sites more frequently without buying anything and, when they do open their wallets, they are spending less on average per order. Read more… 


ecommerce-bytes-logo

Three Hot Tips to Drive Sales with Recommendations

eCommerce Bites | June 30, 2015 |The latest Monetate Ecommerce Quarterly brought disquieting news to the ecommerce industry. Save for the booming 2014 holiday quarter, rates for conversions and adding items to carts have been in decline since the first quarter of 2014, barring Q4. Read more… 


Entrepreneur

The 2 Fundamental Things Ecommerce CEOs Should Know About Retaining Customers

Entrepreneur | June 25, 2015 | Today, building an ecommerce site from scratch is easier than pie. A free and versatile platform such as Spaces or a complete out-of-box solution like LemonStand can turn your entrepreneurial dreams into digital reality in minutes. However, simply setting up an ecommerce site is not enough. Read more… 


TechCrunch

UK’s Yieldify Raises $11.5M From SoftBank And Google Ventures To Fix E-Commerce Conversions

TechCrunch | June 25, 2015 |London has emerged as a major hub for digital advertising and marketing, and today one of its faster growing startups is getting some funding to go to the next level. Yieldify, a marketing tech business that has built software to improve and track on-site and email conversions — that is, for e-commerce businesses to keep people shopping, buying and generally interested instead of going somewhere else on the web — has raised $11.5 million. Read more… 


Diginomica-logo

digibyte: Mobile spend per user lagging desktop

diginomica | June 24, 2015 | We are bombarded with media telling us that mobile is the de facto platform for today’s user. While that may be true for many purposes, Q1 2015 data from Montage e-commerce survey (subscription required) shows a different picture when it comes to order methods.  Read more… 


imediaconnectionlogo

Personalization Is Mobile’s Big Hurdle and Large Opportunity

iMediaConnection | June 24, 2015 | Three out of four consumers like it when brands personalize offers and messages, according to the Aberdeen Group. But only 13 percent of companies personalize their mobile experience for users, eConsultancy/Monetate reports. Read more… 


adweek

14 Interesting Digital Marketing Stats From the Past Week

AdWeek | June 22, 2015 | The past week has been filled with great data points. Here are 14 of the more intriguing numbers we came across Read more… 


Philadelphia business journal

UK tech companies building ties with Philly firms

Philadelphia Business Journal | June 22, 2015 | When U.S. tech companies begin to establish international pipelines, they almost always start in the United Kingdom — the two countries share similar business and lifestyle cultures. For U.K. companies aiming to set up shop in the U.S., more are choosing Philadelphia over other major tech hubs.  Read more…