Media Coverage

Business 2 Community

5 Tools Every Online Fashion Retailer Must Use

Business 2 Community | July 8, 2015 | The fashion ecommerce sector has seen a meteoric rise over the last few years. No surprises here, this trend is set to continue with an increase of 18% in overall sales in 2015. While online fashion retail has made apparel and accessories of any kind accessible to individuals all over the world, ecommerce entrepenuers still face some huge problems along with new competitors popping up daily. To help you tackle these problems, We’ve provided 5 tools that every fashion retailer must be using. Read more… 


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Ecommerce Chart: How a low conversion rate can be a good thing

Marketing Sherpa | July 7, 2015 |More transactions in a short amount of time are always better, right? However, the most efficient practice isn’t always the best practice. In this week’s Chart, we look at conversion and add-to-cart rate data from Monetate based on 8,473,310,803 shopping sessions. We also sat down with David Brussin, Executive Chairman and Founder, Monetate, to hear his views on ecommerce conversion rates. Read more… 


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Your Online Shopping “Addiction” Is Actually the Smart Way to Do It

Mic | July 6, 2015 | Next time you’re awake into wee hours of the night, adding item after item to our online shopping carts and yet never actually clicking “continue to checkout,” try not to feel so guilty about it. As it turns out, that might actually be the smart way to shop. Read more… 


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Interesting Infographics: The Business Case for Personalization

Customer Think | July 4, 2015 | In a world in which we are bombarded with messages and advertisements, it’s easy for the average consumer to tune out. We spend our lives surrounded by broadcast messages designed to reach the largest – and therefore most generic – audience possible. That’s why personalization stands out to us. Read more… 


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Consumers shopping online more but buying less

Consumer Affairs | July 1, 2015 | Online shopping was supposed to be the death of brick-and-mortar retail. When consumers could find what they want online, comparing prices from dozens of different retailers, why would they make the effort to go to the mall? Read more… 


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5 months after acquisition, eMoney Advisor hits 300-employee mark

Technical.ly Philly | July 1, 2015 | The fintech company was acquired by Fidelity in February for over $250 million, reportedly. It’s not finished hiring for the year, either: spokeswoman Kelly Waltrich said the company aims to hire 60 more software developers in the Philly area by the end of the year. Read more… 


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When it comes to online shopping, we’re browsing more and buying less

Albuquerque Journal | July 1, 2015 | It’s only getting harder for retailers to close the deal with online shoppers. A new report has found that customers are leaving retailers’ websites more frequently without buying anything and, when they do open their wallets, they are spending less on average per order. Read more… 


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Wednesday’s Must-Reads For Entrepreneurs: Uber’s Leaked Financials

Forbes | July 1, 2015 | Why shoppers are browsing more and buying less: “The online conversion rate, a measure of the share of shoppers who actually make a purchase, declined from 2.54 percent in the first quarter of 2014 to 2.32 percent in the same quarter this year, according to an analysis by Monetate.” Read more… 


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Geo-targeting increases revenue for global brand

KMWorld | July 1, 2015 | Helly Hansen, a Scandinavian adventure clothier, is creating a personalization strategy to target geographic segments. The company is using a solution from Monetate to boost conversion rates and revenues by changing content for different audiences. Read more… 


Print

Mac shoppers spend $148.08 per online purchase

Apple Daily Report | June 30, 2015 | As people have grown accustomed to completing tasks on mobile devices such as iPhones and iPads and smartphone screens have become large enough to allow comfortable browsing, more and more online shopping is done on the go. However, according to data published in Monetate’s E-commerce Quarterly report, people still tend to fire up their laptops or desktop computers when shopping for big-ticket items. Read more…