Press Releases



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Helly Hansen Enhances Global Brand Presence Through Personalised Geo-targeting

June 8, 2015 | Monetate today announced that Helly Hansen, the Scandinavian adventure clothier, is one of few brands taking action to tackle the disconnect across global consumers by creating a personalisation strategy to target geographic segments. Working with personalisation experts Monetate, in just three months alone Helly Hansen has generated revenues in excess of $280,000.


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Technology to Enhance the Marketer; Not Replace – Monetate Predictive Decisioning Enables Insight Driven Personalization at Enterprise Scale

May 28, 2015 | Monetate today announced a new solution, Predictive Decisioning, that amplifies – rather than attempting to replace – today’s marketers, allowing them to make real-time decisions, identify undiscovered audiences, and automatically determine the next best content or action to take regarding each unique customer – at enterprise scale.



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Monetate Unveils 2015 Product Roadmap; Announces New Solution for Powering Customer-Centric, Data-Driven Marketing

May 20, 2015 | Monetate announced at its fifth annual Monetate Summit the launch of a new solution that fuels customer-centric, data-driven marketing. Now available, the Monetate Customer Intelligence Layer reveals valuable insights from big data. As a result, marketers can deliver personalized experiences by recognizing customers as they journey across devices and channels.



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Dreams Delivers Personalised Digital Experiences with Monetate

May 12, 2015 | Monetate today announced it has been working with Dreams, the UK bed retailer and manufacturer, to increase online revenue, cut external agency costs and streamline implementation of site changes. Monetate’s testing and targeting technology has reduced mobile bounce rates for Dreams by over 10 per cent.