Monetate Leadership

Our leaders have the passion for enhancing digital experiences.

Monetate is led by seasoned entrepreneurs and thought leaders who love creating new ways to enhance the experiences for businesses and consumers.

Monetate Leadership
Brian Wilson

Brian Wilson

Chief Executive Officer


Brian is the Chief Executive Officer for Monetate and is driven by providing solutions for today’s and tomorrow’s digital experience. Customer value has always been at the center of Brian’s philosophy of how to build successful companies and organizations. Prior to Monetate, Brian held executive roles at Zenoss, Quest Software, and Convergys Corporation.

Brian is thrilled to be based in Austin, TX, home to a vibrant running community and with abundant activities to keep his family of 5 active and outdoors.

K.C. Attaya

K.C. Attaya

Chief Financial Officer


K.C. is the Chief Financial Officer of Monetate responsible for accounting, financial planning, tax, human resources, and IT. Most recently, K.C. was at symplr, the leader in healthcare operations software, for 6 years as part of the finance and accounting leadership team. Prior to symplr, K.C. served in global finance and accounting roles for Freudenberg and in the audit practice of KPMG.

K.C. resides in Houston, TX and when outside of work he can be found at his kids’ soccer and football games or out trail running.

George Kanuck Headshot

George Kanuck

Chief Revenue Officer


George is the Chief Revenue Officer for Monetate, focused on creating a world-class customer experience from the very first engagement through the lifetime of each customer, by coordinating resources across the business to deliver the maximum return possible with our technology. George is a high-energy, motivational leader with proven success and delighted customers at both global public and private companies. He is ever in search of hearing his favorite word from a customer – “Wow!”

George is based in Austin, TX, and loves music, rescue animals, fast cars, and being outdoors.

Andrew Koperwas

Andrew Koperwas

Chief Marketing Officer


Andrew is the Chief Marketing Officer of Monetate, where he is responsible for all aspects of the company’s marketing efforts. Andrew has spent more than 15 years in varying marketing roles across B2C and B2B companies; including Adobe and ClassPass.

Based in New Jersey, Andrew has been with Monetate since 2017. In his spare time, Andrew enjoys cooking, hiking, and catching up on his sleep deprivation from his one-year-old.

Jessica McDouall

Jessica McDouall

Chief Customer Officer


Jessica is the Chief Customer Officer of Monetate, where she is responsible for managing the post-sales customer experience. Jessica has spent more than 20 years in Operational and Success roles across B2B companies; including Kibo and SPS Commerce.

Based in Minnesota, Jessica has been with Monetate since 2021. Jessica enjoys traveling, volunteering at a local animal rescue and spending time with her family in her spare time.

Adrian Moss

Adrian Moss

General Manager, EMEA & APJ


Adrian is the General Manager for the Monetate operations in EMEA and APJ, responsible for regional execution. Adrian has over 25 years of experience working with a range of digital businesses; from start-ups to international blue chips.

Based in Dubai, Adrian has been with Monetate for 8 years and is very passionate about partnering with clients to “move the needle.” In his spare time, Adrian enjoys flying small planes, traveling, and spending time with his family.

Austin Rochford

Austin Rochford

Chief Technology Officer


Austin is the Chief Technology Officer of Monetate, where he is responsible for product development, operations, and data science. Austin has an academic background in mathematics and a decade of experience developing and supporting data-driven products for marketers.

Austin is based outside of Philadelphia, PA, and has been with Monetate since 2014. In his spare time, Austin is an avid reader; he enjoys hiking with his dogs and kayaking local rivers and bays.

Eric Rosado

Eric Rosado

Chief Product Officer


Eric is the Chief Product Officer of Monetate, where he leads the company’s overall product strategy, vision, and roadmap execution. Prior to Monetate, Eric led Product for Certona, a leading Personalization platform, and for Kibo, a cloud commerce platform including eCommerce, Order Management, and Personalization solutions.

Eric calls San Diego, CA his home, where he is patiently (or not patiently) waiting for the Padres to win the World Series.