Media Coverage

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The Case for Scrapping Your Annual Plan

Inc. Magazine | September 5, 2014 | Come this fourth quarter, while most companies will be drafting their annual plan for the year ahead, Monetate executive chairman David Brussin will be sitting down to formulate his company’s three-year plan. Read more… 


first round review

Annual Planning is Killing Your Growth – Try This Plan Instead

First Round Review | September 4, 2014 | By the time Dave Brussin co-founded Monetate in 2008, he had experience running three other companies. One of his biggest lessons: Things change fast. Even faster than you might think. At the same time, in order to grow, you need to be able to set targets that make sense. In a lot of ways, these are opposing forces. So how can you plan effectively when your business is constantly evolving? Read more…


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Thinking Small for Big Data Impact

Inside Big Data | August 30, 2014 | It’s hard to operate in today’s business world without hearing the buzz aroundBig Data. But as it turns out, fast data might actually be where the value lies for marketers. Read more… 


Website Magazine

The Tale of 5 Blind Marketers: Moving to a Customer-Centric Philosophy

Website Magazine | August 29, 2014 | There’s an old tale many of you may be familiar with of the five blind men traveling in the jungles of India. In the story, the five blind men come upon an elephant. One blind man feels the elephant’s leg and calls out, “It’s a tree!” Meanwhile, another blind man touches the elephant’s trunk and says, “I’ve found a snake hanging from the tree!” Read more… 


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Monetate names Duncalfe new boss

Philadelphia Inquirer | August 27, 2014 | Lucinda Bronwyn Duncalfe has replace founder David Brussin as day-to-day CEO at Monetate, the Conshohocken marketing software builder that counts Best Buy, QVC and Celebrity Cruises among its clients. Brussin stays on board as executive chairman, “completely focused on product innovation,” the company says in this statement. Read more… 


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Under New CEO, Monetate Tackles More Than Site Optimization

AdExchanger | August 27, 2014 | Monetate, a platform primarily known for landing page optimization, has expanded well beyond the A/B test. Appointing long-time board member and entrepreneur Lucinda Duncalfe as CEO on Tuesday, the Philadelphia-based company says it’s tackling a “multi-billion dollar” market opportunity: digital personalization. Read more… 


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Conshy-Based Monetate Names New CEO

NBC 10 | August 27, 2014 | It’s been a busy month for Conshohocken, Pa.-based Monetate. The e-commerce optimization company, founded in 2008, recently expanded its office space to accommodate a growing product development team. It detailed its latest product – Monetate for Testing and Targeting – just last week. Read more… 


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Plattform| August 27, 2014 | As an email professional (recently I was called a wizard!), I often wonder why email is repeatedly overlooked when planning marketing budgets. Email marketing is regularly reported as having the highest conversion rates of any interactive marketing channel, yet it is regularly allocated the smallest amount of budget. Read more…


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E-commerce tech company Monetate names new CEO

Philadelphia Business Journal | August 26, 2014 | It’s been a busy month for Conshohocken, Pa.-based Monetate. The e-commerce optimization company, founded in 2008, recently expanded its office space to accommodate a growing product development team. It detailed its latest product – Monetate for Testing and Targeting – just last week. Now, the company is announcing Lucinda Duncalfe as its new CEO. Read more…