Media Coverage

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Amazon Built The Fire Phone In Order To Figure Out The Future of E-Commerce

International Business Times | July 24, 2014 | When Amazon enters a new market, be it books, movies, groceries, tablets or phones, you can bet on one thing: It will get a lot cheaper for consumers. But the company is departing from that playbook with its new Amazon Fire smartphone. The question is, why? Read more… 


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Monetate Appoints Kevin Young as Vice President of Marketing

Philadelphia Business Journal | July 17, 2014 | Monetate, the leading provider of testing and targeting, email optimization and personalization solutions, announced today that Kevin Young has been named vice president of marketing for Monetate. Read more… 


Business 2 Community

4 Ecom Brands Bridging the Gap Between Digital and In-Store Experiences

Business 2 Community | July 14, 2014 | If you didn’t already know that the consumer path to purchase is changing, here’s your proof: 67% of online shoppers admit to having recently made a purchase that involved multiple channels. Read more… 


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Shop.org adds execs to board

Chain Store Age | July 8, 2014 | Shop.org is adding two new members to its board of directors and welcoming back eight members that currently serve on the board. Each member will serve a two-year term. Read more…


logomarketingprofs

10 Ways to Challenge Amazon’s Dominance

Marketing Profs | July 7, 2014 | Make no mistake: The retail e-commerce industry is in excellent shape. With growth rates still approaching 15% year over year, the business of making money in online retail is certainly not difficult. Read more… 


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The challenge of tagging for analytics in a world of unstructured text

The Server Side | July 6, 2014 | Analytics is indisputably one of the most important mechanisms for maintaining a competitive edge in today’s technologically advanced marketplace. Unfortunately, any analytical process is only as complete as the data from which it is derived—and this data is only accessible when it is in a useable format. Historically, converting unstructured text into analyzable data has proven to be a challenge. Yet for the enterprise, the results are likely to be well worth the investment. Read more… 


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Making The Most of Social Media’s New Guard

Power Retail | June 25, 2014 | A recent report from Monetate proclaims that while year-over-year traffic generated by search, social and advertising channels has fallen 10, 39 and 41 percent respectively, the revenue generated from these channels is growing; companies are making 12.5 percent more money from less social media traffic, and 46 percent more from the lower search engine traffic. People are buying more, despite visiting the website less. Read more… 


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Why the noise about agile marketing?

IM News | June 23, 2014 | The advent of mobile technologies and an ever-increasing number of customer touchpoints have had a drastic impact on how businesses interact with their customers. Read more… 


technicallyphilly

With ‘ProjectPHL,’ students to build civic software project for free

Technical.ly Philly | June 19, 2014 | The young technologists behind the PennApps Fellows summer program are donating their skills to Philadelphia. As part of ProjectPHL, the college and high school students are looking for a civic-focused, open source software project they can build in a month. Read more… 


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Pinterest and Instagram Drive Gains for Online Sellers

eCommerce Bytes | June 17, 2014 | A traditional indicator of potential ecommerce success, traffic from search engines, social media, and advertising campaigns, experienced a dip from 2013 to 2014. Yet less traffic hasn’t resulted in lower sales, as these channels have been driving more revenue to sellers despite the decreased traffic volume. Read more… 


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