Media Coverage

Website Magazine

The Tale of 5 Blind Marketers: Moving to a Customer-Centric Philosophy

Website Magazine | August 29, 2014 | There’s an old tale many of you may be familiar with of the five blind men traveling in the jungles of India. In the story, the five blind men come upon an elephant. One blind man feels the elephant’s leg and calls out, “It’s a tree!” Meanwhile, another blind man touches the elephant’s trunk and says, “I’ve found a snake hanging from the tree!” Read more… 


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Monetate names Duncalfe new boss

Philadelphia Inquirer | August 27, 2014 | Lucinda Bronwyn Duncalfe has replace founder David Brussin as day-to-day CEO at Monetate, the Conshohocken marketing software builder that counts Best Buy, QVC and Celebrity Cruises among its clients. Brussin stays on board as executive chairman, “completely focused on product innovation,” the company says in this statement. Read more… 


adexchanger

Under New CEO, Monetate Tackles More Than Site Optimization

AdExchanger | August 27, 2014 | Monetate, a platform primarily known for landing page optimization, has expanded well beyond the A/B test. Appointing long-time board member and entrepreneur Lucinda Duncalfe as CEO on Tuesday, the Philadelphia-based company says it’s tackling a “multi-billion dollar” market opportunity: digital personalization. Read more… 


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Conshy-Based Monetate Names New CEO

NBC 10 | August 27, 2014 | It’s been a busy month for Conshohocken, Pa.-based Monetate. The e-commerce optimization company, founded in 2008, recently expanded its office space to accommodate a growing product development team. It detailed its latest product – Monetate for Testing and Targeting – just last week. Read more… 


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E-commerce tech company Monetate names new CEO

Philadelphia Business Journal | August 26, 2014 | It’s been a busy month for Conshohocken, Pa.-based Monetate. The e-commerce optimization company, founded in 2008, recently expanded its office space to accommodate a growing product development team. It detailed its latest product – Monetate for Testing and Targeting – just last week. Now, the company is announcing Lucinda Duncalfe as its new CEO. Read more… 



Website Magazine

Self-Serve Testing for the Enterprise

Website Magazine | August 26, 2014 | Monetate is helping enterprises take control of their testing initiatives, as the company has launched a new enterprise-level, self-serve A/B/n and multivariate (MVT) testing solution. Read more…


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New Products of the Week: Monetate for Testing & Targeting

Network World | August 25, 2014 | New enterprise-grade, self-serve A/B/n and MVT testing solution that allows users to target and segment website visitors beyond the basics and at high volumes. Read more… 


CMSFeatured

Marketing Wisdom from Netflix’s House of Cards

CMS Wire | August 25, 2014 | If you’re a digital marketer, odds are you didn’t learn everything you needed to learn in kindergarten. Nope, you probably learned it from TV — that shining source of all modern wisdom. Read more…


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Monetate Introduces Web Site Testing and Targeting

Destination CRM | August 22, 2014 | Monetate, a provider of testing and targeting, email optimization, and personalization solutions, this week launched Monetate for Testing & Targeting, a self-serve Web site-testing software solution. Read more… 


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