Leadership

Monetate is led by entrepreneurs, industry veterans, and thought leaders with extensive entrepreneurial and professional backgrounds.

Monetate Leadership

Monetate is led by seasoned entrepreneurs and thought leaders with a passion for
creating new ways to enhance the digital experience for businesses and consumers.

 

Lucinda Duncalfe

CEO
 

David Brussin

Founder and Executive Chairman

Lucinda Duncalfe is CEO of Monetate. A seasoned entrepreneur and innovator, Lucinda has proven experience building mature sales and operations cultures, and developing product strategies that accelerate company growth. She has served on Monetate’s Board of Directors for the past seven years, and helped Monetate create and establish a multi-billion dollar market for digital personalization.

Prior to Monetate, Lucinda was Founder and CEO of Real Food Works, a start-up delivering meal programs for health based on a real food diet, using local restaurants as suppliers. Lucinda has founded and run a number of venture capital-backed companies, including ClickEquations, acquired by Channel Intelligence; TurnTide, acquired by Symantec for $28 million six months after founding, and Destiny WebSolutions, an Inc. 500 winner.

She has won many awards including the Eastern Technology Council’s Enterprise Award for CEO of the Year, was an Ernst & Young Entrepreneur of the Year in Philadelphia, and was named America’s 17th Most Influential Consultant by Consulting Magazine. She has served on the boards of Semprae Labs, The Montessori School, and the World Affairs Council. She graduated cum laude from University of Pennsylvania, earned an MBA from the Wharton School in Entrepreneurial Management, and was an Eisenhower Fellow. Lucinda holds a second-degree black belt in Shotokan Karate and is a frequent speaker at industry events.

David Brussin is an entrepreneur and innovator whose career has been dedicated to helping marketers succeed in the digital world. In 1996, David co-founded InfoSec Labs, which helped large enterprises move safely into ecommerce and online marketing in the early days of the commercial Internet. Following the success of InfoSec Labs, he co-founded ePrivacy Group, developing technology that allowed marketers to use email to build strong customer relationships, and TurnTide, a technology that protected the value of the email channel by attacking spam in a new and effective way.

David founded Monetate with David Bookspan in 2008 to help online marketers fulfill the long-held promise of using Big Data to get the right experience in front of the right customer at the right time. David collaborates regularly with Monetate customers to understand their challenges and evolve Monetate products to best meet their needs. He is dedicated to shaping and preserving the culture that makes Monetate one of Pennsylvania's “Best Places to Work.”

David serves on the Board of Directors of Shop.org, the world’s leading professional association for digital retailers. He also served on the Board of Directors of Invite Media from 2007 until its acquisition by Google in 2010. He is a published author, holds several patents on his inventions, and is an avid adventurer and hobbyist.

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  • Ernst & Young Entrepreneur of the Year
  • Philadelphia Business Journal 40 Under 40
 

Bob Lawson

Chief Financial Officer
 

Tom Janofsky

Senior Vice President of Delivery and Engineering

Bob oversees all Finance, Accounting, Administration and Legal functions at Monetate. In his previous role, Bob was the senior vice president and chief financial officer at RingCentral, where he implemented the processes and systems needed to enable RingCentral’s 2013 IPO, while dramatically increasing revenue. He also led investor relations for the company. Prior to RingCentral, he served as senior vice president and chief financial officer of Codexis, Inc., where he successfully led the first IPO of an advanced biofuel company in April 2013. Before that, Bob was vice president of finance for Intuit, Inc.'s TurboTax and Quicken businesses. While at Intuit, he held various senior financial management positions, including vice president of investor relations and financial planning and analysis. Prior to Intuit, he served for 15 years in various financial management roles at General Electric.

Bob holds a Bachelor of Science degree from Iowa State University in Ames, Iowa and lives with his wife and children in Palo Alto, CA.

Tom Janofsky is a software engineer with 15 years of experience in successfully delivering enterprise and internet software. Prior to joining Monetate, he started and ran a software development consulting firm, where he designed and developed software as well as led teams that built large-scale, web-facing transactional software for clients that included EMC, FEMA, JBoss, and Pearson. Tom regularly presents at users’ groups and conferences.

 

Bruce Ernst

Vice President, Product Management
 

Chris Lehman

Vice President, Global Sales

Bruce Ernst has an enormous breadth of experience in applying strategic plans to immediate execution as well as communicating complex technology solutions in a simple and straightforward manner. Prior to joining Monetate, Bruce was head of Webstore Product Management at GSI Commerce (now part of eBay), a Monetate customer. Prior to that, Bruce was Vice President of Product Management at Commerce360 (now ClickEquations) where he developed and implemented the product vision for the revolutionary software product that provides expert advice on the management of search engine advertising campaigns.

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Prior to joining Monetate, Chris was area vice president for Salesforce.com, where he served as the general manager of the Company’s enterprise business in the Mid-Atlantic region managing a team of seventy-five with sales in excess of $100 million. Prior to Salesforce.com, he served as vice president of sales at EMC / Documentum, where over his 12 years with the Company, Chris’s leadership and vision played a key role in helping grow Documentum into an $800 million division of EMC.

Chris Lehman leverages more than two decades experience in sales and technology, to lead and optimize Monetate sales efforts throughout North America. His diverse expertise and deep industry network serve as a tremendous asset to the Company as it continues to push the Monetate brand deeper into new verticals and regions globally.

 

Kevin Young

Vice President, Marketing

Kevin leads the Monetate marketing team and all marketing functions including product marketing, demand generation, content marketing, events, corporate communications and analyst relations. He has more than 20 years experience developing business and marketing strategies for high growth SaaS companies. Most recently, Kevin was co-founder and CMO at Motyx, a real-time mobile marketing and analytics software company. Prior to Motyx, Kevin served as VP of Worldwide Field Marketing for Saba, VP of Marketing for SAP North America, and SVP of Marketing and Partner Management at StarCite. He has also held marketing roles at FreeMarkets, Microsoft and GlaxoSmithKline.

Kevin has a Bachelor of Arts degree from Notre Dame University and an MBA from Carnegie Mellon University. He lives with his wife and children in Havertown, PA.

Board of Directors

 

David Bookspan

 
 

David Brussin

 

David Brussin is an entrepreneur and innovator whose career has been dedicated to helping marketers succeed in the digital world. In 1996, David co-founded InfoSec Labs, which helped large enterprises move safely into ecommerce and online marketing in the early days of the commercial Internet. Following the success of InfoSec Labs, he co-founded ePrivacy Group, developing technology that allowed marketers to use email to build strong customer relationships, and TurnTide, a technology that protected the value of the email channel by attacking spam in a new and effective way.

David founded Monetate with David Bookspan in 2008 to help online marketers fulfill the long-held promise of using Big Data to get the right experience in front of the right customer at the right time. David collaborates regularly with Monetate customers to understand their challenges and evolve Monetate products to best meet their needs. He is dedicated to shaping and preserving the culture that makes Monetate one of Pennsylvania's “Best Places to Work.”

David serves on the Board of Directors of Shop.org, the world’s leading professional association for digital retailers. He also served on the Board of Directors of Invite Media from 2007 until its acquisition by Google in 2010. He is a published author, holds several patents on his inventions, and is an avid adventurer and hobbyist.

Play Video

  • Ernst & Young Entrepreneur of the Year
  • Philadelphia Business Journal 40 Under 40
 

Lucinda Duncalfe

 
 

Wayne Jackson

 

Lucinda Duncalfe is CEO of Monetate. A seasoned entrepreneur and innovator, Lucinda has proven experience building mature sales and operations cultures, and developing product strategies that accelerate company growth. She has served on Monetate’s Board of Directors for the past seven years, and helped Monetate create and establish a multi-billion dollar market for digital personalization.

Prior to Monetate, Lucinda was Founder and CEO of Real Food Works, a start-up delivering meal programs for health based on a real food diet, using local restaurants as suppliers. Lucinda has founded and run a number of venture capital-backed companies, including ClickEquations, acquired by Channel Intelligence; TurnTide, acquired by Symantec for $28 million six months after founding, and Destiny WebSolutions, an Inc. 500 winner.

She has won many awards including the Eastern Technology Council’s Enterprise Award for CEO of the Year, was an Ernst & Young Entrepreneur of the Year in Philadelphia, and was named America’s 17th Most Influential Consultant by Consulting Magazine. She has served on the boards of Semprae Labs, The Montessori School, and the World Affairs Council. She graduated cum laude from University of Pennsylvania, earned an MBA from the Wharton School in Entrepreneurial Management, and was an Eisenhower Fellow. Lucinda holds a second-degree black belt in Shotokan Karate and is a frequent speaker at industry events.

Wayne Jackson currently serves as the CEO of Sonatype, Inc., the leaders in Component Lifecycle Management and creators of Maven and other technologies used by millions of software developers worldwide.

Prior to joining Sonatype, Wayne served as the CEO of open source network security pioneer Sourcefire, Inc. (NASDAQ:FIRE), which he guided from fledgling start-up through an IPO in March of 2007, later acquired by Cisco for $2.7 billion. Before joining Sourcefire, Wayne co-founded Riverbed Technologies, a wireless infrastructure company, and served as its CEO until the sale of the company for more than $1 billion in March of 2000. Prior to Riverbed, Wayne built an emerging-technologies business unit for a large systems integrator and provided consulting services to organizations including General Electric, the World Bank and the Federal Reserve.

Wayne holds a B.B.S in Finance from James Madison University, 1985, and has completed the Executive Education program for Corporate Governance at Harvard University.

 

Josh Kopelman

 
 

Tim Kopp

 

Josh is currently Managing Director of First Round Capital, a seed-stage venture fund. A serial entrepreneur and investor who has been an active leader in the Internet industry since its commercialization, Josh co-founded Infonautics Corporation in 1992 while he was a student at the Wharton School of the University of Pennsylvania. The company went public on the NASDAQ stock exchange in 1996.

Josh left Infonautics to found Half.com in July of 1999, and led it to become one of the largest sellers of used books, movies and music in the world. Half.com was acquired by eBay in July 2000 and Josh remained with eBay for three years, growing eBay’s Media marketplace to almost half a billion dollars in annual gross merchandise sales. In early 2004 Josh helped to found TurnTide, an anti-spam company acquired by Symantec.

Prior to forming First Round Capital, Josh served as an Entrepreneur-in-Residence at Comcast Interactive Capital, a $350 million venture capital fund affiliated with Comcast Corporation. Josh is an inventor on eight U.S. Patents for his work in Internet technology. He is often quoted in industry trade journals and national newspapers, and is a frequent speaker at industry-wide conferences on entrepreneurship, Internet marketing and the future of Internet services.

Kopp is a 20-year marketing industry leader widely recognized for his role in building dominant software-as-a-service (SaaS) marketing brands ExactTarget and WebTrends. During his six years with ExactTarget, Kopp helped lead the company through dramatic global expansion, including a successful IPO in 2012 and subsequent acquisition by Salesforce.com.

Prior to ExactTarget, Kopp served as CMO of WebTrends and led the transformation of the brand from a one-product company to a full marketing platform. He also held roles as Vice President of Worldwide Interactive Marketing for Coca-Cola, and as Interactive Marketing Leader, at Procter & Gamble, where he was a founding member of the company’s interactive marketing program, achieving approximately $17 billion in annual sales.

 

Adam Marcus

 
 

Tim Maudlin

 

Adam is a Managing Director of OpenView Partners. Adam joined OpenView in 2009 and is currently also on the boards of Kareo, uSamp, Spredfast, Instructure and UnboundID.

Prior to joining OpenView, Adam worked at Battery Ventures focusing on investments in marketing services, fintech, and digital media. At Battery, Adam was on the Board of J. Hilburn, a Board Observer at ExactTarget, and was actively involved with Cortera. Prior to Battery, Adam was Director of Corporate Development for The Boston Celtics, where he led strategic initiatives for the team. He also worked at Lycos (sold to Telefonica), where he was responsible for M&A, private equity, and joint venture investment within North America, Europe and Asia. Earlier in his career, Adam worked in Business Development at Gamesville.com (sold to Lycos) and at Tripod.com (sold to Lycos).

Tim Maudlin possesses a strong web and ecommerce background and is an experienced advisor and board member for a variety of companies spanning multiple industries. He has served on the Board of Directors for ExactTarget, Inc., a NASDAQ listed company prior to its acquisition by SalesForce in July 2013, as Lead Independent Director, Chair of the Audit Committee, and Chair of the Nominating and Governance Committee. He serves as Lead Independent Director, Audit Committee Chair, and member of the Compensation Committee on the Board of Directors for the NASDAQ listed WEB.com, having served as a director since 2002. Maudlin also served as Audit Chair for MediaMind Technologies Inc., a NASDAQ listed company prior to its acquisition in July 2011, as well as Fanatics, Inc. prior to its acquisition by GSI Commerce in February 2011.

Maudlin is a former director of Newegg, Inc., the second-largest online-only retailer in the United States, serving as the Chairperson of its Audit and Governance Committees and a member of its Compensation Committee. He served as a managing partner of Medical Innovation Partners, a venture capital firm from 1989 through 2007 and President of its management company since 1985. Additionally, he was a director of Sucampo Pharmaceuticals, Inc., a NASDAQ listed pharmaceutical company since September 2006, serving as the chairman of its Audit Committee and its Nominating and Corporate Governance Committee, and a member of the Compensation Committee.

 

Jon Temple

 

Jon Temple brings more than 25 years' experience in the software industry and has an impressive track record of leading and accelerating the growth of both established and emerging software companies. He currently serves as President and CEO of IT service management company FrontRange Solutions.

Prior to FrontRange, Jon served as President and CEO of nlyte Software, the leading independent provider of data center infrastructure management solutions. He has also held executive leadership positions with enterprise performance management provider Hyperion (acquired by Oracle for $3.3 billion) and 12 years at Business Objects where he helped to define and lead the business intelligence category before being acquired by SAP for $6.8 billion.

Jon holds a Bachelor of Science from Manchester Metropolitan University, UK and also currently serves on the Board of Directors of Host Analytics and Metric Insights.

Strategic Advisory Board

 

Bryan Eisenberg

 
 

Kevin Ertell

 

Bryan is a widely followed thought leader in online marketing, and he is the Wall Street Journal and New York Times bestselling author of “Call to Action,” “Waiting For Your Cat to Bark?” and “Always Be Testing.” As a professional marketing speaker, Bryan has keynoted corporate events and conferences such as Search Engine Strategies, Shop.org, Direct Marketing Association, MarketingSherpa, E-consultancy, Webcom, SEM Konferansen Norway, and the Canadian Marketing Association.

Bryan is also the co-founder and Chairman Emeritus of the Web Analytics Association and serves as an advisory board member of Search Engine Strategies, the eMetrics Marketing Optimization Summit, and several other venture capital backed startup companies. He is on the board of trustees of the Direct Marketing Education Foundation.

Bryan was recently recognized by eConsultancy members as one of the top 10 User Experience Gurus and he was selected as one of the inaugural iMedia Top 25 Marketers. Read Bryan’s blog and follow him on Twitter @TheGrok.

Kevin has been described by his peers in the retail industry as both “an extraordinary thought leader in the online retail space” and “a cross-channel retail visionary with the leadership skills to make his vision a reality.”

As Vice President of E-commerce at Sur La Table, Kevin has more than 25 years of experience in retail and more than 10 years of senior management experience with online commerce. For example, as SVP of E-Business at Borders he served as the primary leadership and planning force of e-business strategies for Borders.com. Kevin championed an innovative and award-winning cross-channel retailing strategy and led the 2008 relaunch of Borders.com as an ecommerce site with cutting-edge interactive features like its Magic Shelf virtual bookshelf.

 

Peter Fader

 
 

Kartik Hosanagar

 

Peter S. Fader is the Frances and Pei-Yuan Chia Professor of Marketing at the Wharton School of the University of Pennsylvania. His expertise centers around the analysis of behavioral data to understand and forecast customer shopping/purchasing activities. He works with firms from a wide range of industries, such as consumer packaged goods, interactive media, financial services, retailing, and pharmaceuticals. Much of his research highlights the consistent (but often surprising) behavioral patterns that exist across these industries and other seemingly different domains.

Many of these cross-industry experiences have led to the development of the Wharton Customer Analytics Initiative, a new research center that serves as a “matchmaker” between leading-edge academic researchers and top companies that depend on granular, customer-level data for key strategic decisions.

Professor Fader believes that marketing should not be viewed as a “soft” discipline, and he frequently works with different companies and industry associations to improve managerial perspectives in this regard. His work has been published in (and he serves on the editorial boards of) a number of leading journals in marketing, statistics, and the management sciences. He has won many awards for his teaching and research accomplishments.

Kartik is a tenured Associate Professor of Internet Commerce at The Wharton School of the University of Pennsylvania. Kartik's research work focuses on Internet media and Internet marketing. He is responsible for data integrity of Monetate's statistical analysis, and advises the company's data teams in the use of mathematics and optimization.

Kartik has been recognized as one of the world's top 40 business professors under 40. He has received several teaching awards including the MBA and Undergraduate Excellence in Teaching awards at the Wharton School. His research has received several awards including the best paper award at the Consortium on Technology Policy and Management. Kartik graduated as a valedictorian from Birla Institute of Technology and Sciences, India, with a bachelor's degree in electronics and a master's in information systems, and has an MPhil in Management Science and a PhD in Management Science and Information Systems from Carnegie Mellon University.

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Bob Myers

 
 

Gene Quinn

 

Bob has been deeply involved in ecommerce for many years, serving on the Board of Directors for Shop.org, the online division of the National Federation of Retailers, for the past five years.

In 2010, Bob was appointed Chief Executive Officer of Sheplers Western Wear (Sheplers) after spending over eight years at QVC, Inc. where he served most recently as Senior Vice President of QVC.com, Multi-Media Platforms, Broadcast Operations & Technology, building the company’s nascent ecommerce business to over $1 billion in sales. Prior to that, Bob spent 15 years at JCPenney and JCP.com where he became a Merchandise Director in 1999.

Gene is a pioneer in digital media, travel, financial services and interactive marketing. He is CEO and co-founder of Tnooz, a global media brand and the leading source of travel technology news and analysis about the digital travel economy. He is the former Chairman of PhoCusWright, a travel industry research authority and producer of one of the most respected industry conferences.

Gene was General Manager of Tribune Company's team that made early-stage investments in America Online, Checkfree, Open Market, Excite, iVillage and Peapod in the mid-1990s. Gene was the first senior vice president, online and interactive at MTV Networks in 1997, and his team developed web platforms for the cable brands MTV, VH1 and Nickelodeon. He managed MTVN's online development network and content partnerships with Yahoo, AOL, Intel, Microsoft and other technology and distribution companies.

Since 1999, Gene has been an adviser to public and private companies in travel, media, marketing, financial services and web technology. He has served on advisory boards at BzzAgent, the MIT Media Lab and National Center for Supercomputing Applications (NCSA), the birthplace of the Mosaic web browser. Gene is a former member of the boards of directors at Checkfree and Open Market and former chairman of the Henry's Fork Foundation, a non-profit conservation group in Idaho.

 

Elaine Rubin

 

Elaine is an online retail pioneer who has spent the past 18 years building, managing, and advising direct-to-consumer businesses on their ecommerce and digital marketing initiatives. She developed and led such ecommerce giants as 1800flowers, iVillage, and the northeast practice of Amazon’s Enterprise Solutions.

Recognized by Advertising Age as one of the Top 20 Executives in Interactive Marketing, Elaine co-founded and chaired Shop.org, a division of the National Retail Federation and the world’s leading trade association for Internet retailing. She received the NRF 2008 Silver Plaque Award for her contribution to the retail industry.

Elaine is currently founder and Chief Prophet at Digital Prophets Network, a community of experts and thought leaders available to help advise and educate retailers in eCommerce strategy.