As digital marketing moves to being truly omni-channel and truly one-to-one communication, every digital experience should deliver joy.
Find the data that’s valuable to you, ensure you have access to it, and use it to build a strategy.
A good story is responsive to your audience, educates them and inspires them to change. That’s a lot different than a campaign.
The next step in a testing program is delivering experiences that differentiate between knowing what works best, and knowing who it works best for.