Real-time data that’s at your fingertips when you need it is the real valuable data that can help marketers deliver a better customer experience and increase conversion and return on investment.
What does Engage do? How do I get the Monetate Builders? What is LiveRamp? We heard these questions more than a few times at Monetate Summit, so we’re answering them all in one post.
Monetate’s TargetBuilder enables marketers to build custom segments from various data sources through nothing more than point-and-click selections.
In his keynote at the 4th annual Monetate Summit, Peter Shankman laid out four rules for creating customer loyalty.
Marketers have a lot of data at their disposal. They shouldn’t be using flattery to cover up their lack of knowledge.
The opportunity for the travel industry is obvious: make sure customers can use mobile devices from research to purchase and everywhere in between.