Instead of measuring year-over-year sales, retailers should be measuring whether their product can create an on-going relationship with a customer.
Some marketers are so obsessed with conversion rates that they forget the bottom line. Here are four CRO tips that don’t impact your profitability or brand.
Landing pages are a good start for an online bank that has just taken the dive into testing, because they are relatively simple to change.
Geotargeted marketing by weather can be highly effective. Here are ideas on how to get started in the retail, travel and online banking industries.
Savvy B2B marketers are abandoning spray and pray acquisition strategies, opting instead to create more personalized experiences for each buyer. Learn three proven tactics.
Three brands created multi-channel campaigns that shined throughout the Super Bowl. We highlight them in this post.