Holiday 2013 could end up being less anomaly and more prelude for online retailers. And that means there are some lessons to be applied to Holiday 2014 strategies.
New enterprise-level cloud technology can serve as the link between CIOs and CMOs. Without that link, it will be hard to enact change and break down silos that exist not only between marketing and IT, but also throughout the organization. So who will lead the enterprise? The CIO? The CMO? Read on to find out.
There’s more to your products, solutions, and customers than meets the eye. Non-standard attributes can help you seize the opportunity to differentiate from your competitors and win business by helping your customers find what they actually care about.
By turning excess inventory into a VIP environment for a group of premier clients―and giving them first dibs at the reduced-priced items―you’re not only getting rid of unsold merchandise that you’d have to do anyway, but you’re upping engagement and customer loyalty.
Customer experience, good or bad, is the culmination of experiences a consumer has with a brand over the course of the relationship. It’s only when the customer wins with the brand multiple times that the scales will tip in your favor.