Blindly using traditional KPIs may offer up interesting tidbits of info, but they don’t always help you play the game any better. You’re looking in the rearview mirror at what you’ve done, but does it help you do stuff differently in the future? Instead, we should be thinking more in terms of goals—and using KPIs that help us achieve those goals.
When it comes to travel, travelers have an increasing ability and amount of patience to shop for the lowest price possible. And unless you respond, you’ll remain in a disadvantageous position.
To remain competitive, strengthen relationships with customers, and acquire new ones, companies will need to shift much more of their pre-sales communication from text to video in 2014.
Social referral traffic is up big time this holiday season, but traffic from underdog Facebook has skyrocketed, while referrals from Pinterest has taken a major nosedive, pin-first.