According to data from nearly 30 million online shopping sessions on Thanksgiving Day, revenue was up 63.88%, including increases from tablet shoppers (278.83%), smartphone users (103%), and consumers on traditional laptop and desktop computers (66.19%).
The 2013 holiday shopping season started with a resounding bang as leading online retailers experienced a 25% increase in revenue during the five-day period leading up to Thanksgiving compared to last year.
Ecommerce holiday sales are predicted to jump 15% this year to reach a whopping $78.7 billion. So what’s going to contribute to this growth? A lot of the same stuff that made holiday seasons of yore so successful—just amped up a bit.
New research investigates the effect of advertising content on customer engagement and whether informative or persuasive content drives more consumer engagement on Facebook.
A PhoCusWright Conference workshop, featuring Tina Alexander from Celebrity Cruises, highlighted why travel suppliers must focus on improving the customer experience on their websites.
A Chief Marketer webinar reveals new ways to create email campaigns that work in unison with your entire organization.
It costs far more to acquire new customers than it does to retain existing ones. So what does that mean for the marketer? You need a plan for lifetime value—not the one-time transaction.
The key to conversion is to stop wasting the shoppers’ most valuable currency: their time. It’s crucial to thoughtfully communicate with your base, at the right time, with the right email message.