The Product Detail Page (PDP) is the soul of your page, and it’s made up of subtle but highly critical elements that can make or break conversions.
How did one company drive more than 20% more traffic to the website from email, all while sending considerably less email than usual?
Tech pundits have proclaimed that responsive web design is the great big solve to the conundrum of what to do with the ever-increasing numbers of screen sizes. And the buzz is only getting stronger. So what gives?
By engaging in some brand storytelling, Reebok hopes to build an emotional connection to characters and products in a holistic way that ultimately results in a purchase.
Think you need to choose between historical behavior-based or real-time personalization? Well, you don’t. The reality is, personalization doesn’t have to be an either/or proposition.
What if I told you that you could send a different email message, but actually email less while making even more money? Well, you can.
Once you get your key players and processes in place, it’s time to gather ideas, vet them, and develop some tests.