Here’s what to do now in order to maximize results based on which device a visitor is using.
Make sure observational bias isn’t steering your website optimization program in the wrong direction.
New research from PhoCusWright reveals age and frequency of travel impact interest in ancillary offers.
The new Facebook-powered app raises questions around data and personalization.
Four ways to make sure your website optimization program isn’t doomed from day one.
The largest specialty retailer of men’s big and tall apparel steps outside of the box to reach new audiences.
By knowing when to show visitors a particular version of a cart page, a retailer adds to its bottom line.
Econsultancy’s Linus Gregoriadis digs into the state of online personalization—and the different challenges faced by marketers versus agencies.