A copy test that helped one retailer better communicate with website visitors from Brazil.
Leverage the capabilities of in-line visual editing tools to unify the entire online customer experience.
Forrester’s Ron Rogowski took the stage at Agility Summit 2013 to talk about the age of the empowered customer – and how companies should respond to them now.
To navigate the current—and future—website optimization challenges, Bryan Eisenberg urges companies to learn from the past.
The Wharton School’s Peter Fader explains why you’re spending marketing dollars on the wrong customers, and how to fix it.