Energize your email campaign with a deal website visitors can’t refuse.
How a retailer acted on visitors’ real-time behavior to present a more timely email sign-up request.
How to look below the surface of test results to identify pockets of success you can build on to grow your customer knowledge and future campaigns.
A retailer identifies a traffic segment for which immediate disclosure of shipping and handling fees actually depresses response.
The critical link between omnichannel, loyalty, Big Data, and the other hot topics discussed at this week’s Big Show.
Testing new email acquisition formats can lead to a spike in sign-ups.
Ecommerce expert Jason “Retailgeek” Goldberg gives props to a retailer that took all the right steps during Hurricane Sandy.
The NRF Big Show continued with more omnichannel focus and a merchandising lesson using jelly beans.