Of all the combinations you can test, only a few really matter. Call it the “Long Tail of Website Optimization.”
What’s the secret to improving conversions? Testing, and lots of it! According to Econsultancy’s Conversion Rate Optimization 2011 report, companies that are happy with their conversion rates run, on average, 40 percent more tests than those that are disappointed with their website’s performance. In our “Are You Running Enough Tests on Your Website?” infographic, you’ll learn why multiple, iterative tests are the key to more engaged shoppers. And we’ll tell you which elements those top-performing companies test to get their amped-up results.