Online retailers can use weather-based targeting to drive increased sales through the use of product badging, dynamic text and targeted hero images.
Find out why being too creative can actually hurt your conversion rate — and how keeping things simple is one of the best things you can do for conversion rate optimization.
No matter how overused, “free” continues to be the most powerful four-letter word in marketing. And one apparel retailer leveraged its juice to a multi-million dollar payoff.
One of the best things you can do to improve conversion? Have a strong “scent” from your ads back to your landing page. Find out how one of the most innovative web companies did just that … to resounding success.
Have prior attempts at website optimization given you the impression that it’s too hard and time-consuming? Here’s why you should blame the medium for giving you the wrong message.
Testing small changes to your shopping cart can lead to big response gains, as this online retailer learned when it ran an A/B test to determine the impact of adding a guarantee to its cart page.
With a little targeting know-how, you can begin customizing a website experience for every visitor. The good news is that segmenting your customers is easy. Just take a quick look at your website traffic analytics, and you’ll be off to a great start!
New data on the rapid growth of mobile shopping makes the case for optimizing your website for mobile devices now.